Weekly Win (Nov. 4, 2021)

Sonia Davis of The Jewelry Instructor’s Bead Bar

Sonia Davis, CEO of The Jewelry Instructor’s Bead Bar, has announced an exciting new joint marketing innovation. Sonia’s business will be partnering with other local experience businesses in the Heights in order to promote creative awareness in the community. These entrepreneurs will be taking their customers on an “Experience Train,” through which they will visit all participating businesses within a set time frame. Each participant will then have their name entered in a drawing to receive rewards at the end of each excursion. This strategy promises to be a fun way to open the neighborhood’s eyes to enriching, rewarding, and fun activities they never knew they were missing, and to immerse them in the tradition of creativity that made the Heights what it is today.