BOSO: Still Working On It – 20th Edition

Business Owners Speak Out
 Special Offer!
Here’s a collection of short interviews from local business owners with amazing insights into today’s challenges. This week’s edition of “Business Owners Speak Out” explores a variety of industries and what they are up to.

ActionCOACHes Doug Winnie (DW), Cathy Reinhold (CR), and Lydia Navo(LN) virtually sit down with business owners to learn how they are working through COVID-19. Check out their inspiring stories for tips on how to cope with and successfully recover from this pandemic, and learn how to avoid making common mistakes. Be sure to check out special offers from these businesses. We can all use a little extra help right now!

Most importantly, visit the company websites. Reach out to those who offer services you can use. Let’s support each other and get through this together!
Texas Best Roof & Construction.jpg
Texas Best Roof & Construction owner, Joe English
Texas Best Roofing and Construction and its team of knowledgeable managers, roofing personnel, and insurance professionals have thorough training in estimates, insurance protocols, procedures, and the complexities of the posturing and positioning of insurance companies for fair settlements.

CR: Who is your best customer?
JE: Much of my business comes from residential real estate customers who need work done to their roofs before moving. We also get referrals from clients that have been affected by hail, so we have many insurance jobs.
CR: What has been the greatest impact of COVID-19 on your business?
JE: The real estate market has cooled off during this pandemic fortunately, it hasn’t affected us very much. People are concerned with physical contact, but we’ve taken all the necessary precautions.
CR: What are one or two actions you have taken to make a difference?
JE: We’ve implemented social distancing for our workers while they’re out on site. We’ve created new contactless sales that lean more on the marketing side instead of the in-person interactions we have always used. We are considering other ways to help people through no-contact services, too.
CR: It has been said that smart people learn from their mistakes, but wise people learn from the mistakes of others. What mistakes have you made that could help others?
JE: Before COVID, when we came across an issue, we devised an outline that separated it into important components so that we could address it fully. Then, we asked ourselves what policy we could create to avoid problems like the one we had before us. Also, we needed to understand how to be more proactive. We put all of these new systems in place for the future.
CR: What is inspiring you?
JE: During this time, people have had a chance to spend time with their families, and it has been a time of reflection and, hopefully, growth. As a nation, we have had a moment to pause and reassess our values.

Contact: (832) 888-6922
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Texas Cumputers Work Inc. owner, John Burk 
Texas Computer Works, Inc., serves various independent producers and develops software tools that give customers low-cost, easy-to-use management solutions for production data needs. People can integrate the company’s products as a total system solution or install them individually. The systems are useful for local area networks, standalone computers, laptops, and portables.

LN: Who is your target market?
JB: We mostly serve independent producers and oil and gas companies.
LN: What has been the greatest impact of COVID-19 on your business?
JB: My business partner and I have been in business together for 35 years. Five years ago, we closed our office to work from home, so coronavirus has not affected us a lot. We communicate by phone or through email. The plummet in oil and gas prices affected us more than COVID-19, and some of our clients went out of business. There is a connection between those things. But oil and gas companies continue to produce, so that has kept our business cycle up.
LN: What are one or two actions you have taken to make a difference?
JB: We have moved our software from our office computers to our home computers. Other than that, we haven’t changed anything significantly.
LN: It has been said that smart people learn from their mistakes, but wise people learn from the mistakes of others. What mistakes have you made that could help others?
JB: I like that concept. Smart people ask questions. Ignorant people think they know everything. Always ask questions. Once you know the facts, you can come to your own conclusions.
LN: What is inspiring you?
JB: I always ask questions and I motivate myself. This business inspires me as well.
 
Contact: (713) 827-7111
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Exceptional Pediatric Therapy owner, Nedra Woods 
At Exceptional Pediatric Therapy, the primary goal is connecting pediatric needs through therapeutic interventions. The company’s therapists offer the knowledge, dedication, and compassion necessary to treat delays in speech and occupational skills effectively. Services include occupational therapy, a service that helps children prepare for and perform important learning and developmental activities, and speech therapy, which is the treatment of speech and communication disorders. Our goal is to make therapy effective, fun, and interesting for each child. 

CR: Who is your target market?
NW: Our target market is young people with language-based learning disabilities, stuttering, autism, ADHD, and more.
CR: What has been the greatest impact of COVID-19 on your business?
NW: Initially, we had to wait for the governor’s green light to offer telehealth visits. Afterward, we were able to have the kids come back with peace of mind. With COVID-19, the way we offer services has changed, and we have found we actually need to increase the therapy staff to meet the demand. Therefore, we are hiring.
CR: What are one or two actions you have taken to make a difference?
NW: We’re trying to provide our services in a school setting as independent contractors. Depending on where the pandemic goes, we will have to adjust on a day-to-day basis. We want to get our therapists back as a whole. Hopefully, by the end of August or September, we can fulfill that goal.
CR: It has been said that smart people learn from their mistakes, but wise people learn from the mistakes of others. What mistakes have you made that could help others?
NW: You have to research your area of business before you go into it. Six months to a year is a good starting point. Things you don’t know can cost you a lot of money. When you’re starting, you don’t have a lot of money to waste. Be smart and do your research.
CR: What is inspiring you?
NW: With everything going on in the world right now, we have to think about how we can get through it. I am just a person who enjoys what I do. The greatest thing we can do is find ways to leave a positive imprint on the world, and this job allows me to do that while doing what I love.

Contact: (832) 487-9872
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Executeam Staffing President, Laura Bowen
Executeam Staffing, a leading Houston employment agency, provides total staffing management solutions based on the straightforward principle that both parties should mutually benefit from the partnership. The agency’s priority is to realize what’s important to the client and offer a broad range of services. These include direct hire and temp-to-hire services for various disciplines, including office, accounting, and professional employment opportunities in Houston.

LN: Who is your target market?
LB: Healthcare companies in Houston are definitely in our target market.
LN: What has been the greatest impact of COVID-19 on your business?
LB: Our staffing side has been extremely busy with individuals in response to COVID. We’ve had a lot of business in the public healthcare sector. It feels like our recruiters are working non-stop and seven days a week because there is a huge need for people in the healthcare sector. We have a big demand and not enough candidates at the moment.
LN: What are one or two actions you have taken to make a difference?
LB: We do all interviews virtually through Zoom. We have been accommodating people to get back into work smoothly. Overall, we have found that we are one of the businesses that are doing okay, but we are still flexible, and we make accommodations to help candidates and clients.
LN: It has been said that smart people learn from their mistakes, but wise people learn from the mistakes of others. What mistakes have you made that could help others?
LB: I quickly realized that I couldn’t do it all myself. The best thing to do is teach others so they can empower themselves and make it on their own.
LN
: What is inspiring you?
LB: The resilience of my team. They put a lot of effort into giving back to the community by providing personnel and that has a direct, positive effect on them.
 
Contact: (713) 952-6760
You Squared Media.jpg
You Squared Media President, Tracey Clecker
You Squared Media is a full-service advertising agency with a personalized client approach that is unique when compared with other firms. The team of marketing professionals shares a passion for doing great work delivers the results clients expect. With more than 35 years of experience, You Squared provides graphic design, digital media, and much more. They believe advertising shouldn’t resemble a game of darts; instead, it’s about simple math, knowing the media market, and caring about clients.

CR: Who is your target market?
TC: Our target market includes ATP companies. We also have hospitals, restaurants, hotels, stores, and banks on our client list.
CR: What has been the greatest impact of COVID-19 on your business?
TC: Our business has dropped dramatically, but we are surviving because we have a lot of clients. Since we are working remotely, we’ve had to downsize our office space. We’re hoping that business will pick up again.
CR: What are one or two actions you have taken to make a difference?
TC: It’s been all-hands-on-deck since business slowed down, and we’re trying to find ways to market ourselves more. We focus on social media and make increases in other areas like that to connect with people. It has been a time to think about the team and make sure that everyone is on the same page.
CR: It has been said that smart people learn from their mistakes, but wise people learn from the mistakes of others. What mistakes have you made that could help others?
TC: Always value your employees and make sure that your employees appreciate the work they are doing and have the same passion for the job.
CR: What is inspiring you?
TC: People who are staying positive and trying to find the good in this situation inspire me. I love to see businesses thrive, so I like to see my team helping clients.
 
Contact: (713) 880-3387
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Elaine’s Florist & Gift Baskets owner, Elaine Ousley
Elaine’s Florist and Gift Baskets started in Houston in 1992. With a team of experienced and passionate designers, Elaine’s has become one of the city’s leading floral businesses. The shop produces beautiful, long-lasting arrangements for every need.

LN: Who is your target customer?
EN: Our target market is women-owned businesses.
LN: What has been the greatest impact of COVID-19 on your business?
EN: We had a loss of our fall season commencement sales. In our industry, the summertime is a slow season. When the pandemic began, many events were canceled and that was the most significant impact.
LN: What are one or two actions you have taken to make a difference?
EN: When we make a delivery, we set the arrangement on the ground, ring the doorbell, and then take steps back to practice social distancing. Fortunately, we didn’t have to close because the city listed us as an essential business. We’ve also had customers wear masks when they come into our shop.
LN: It has been said that smart people learn from their mistakes, but wise people learn from the mistakes of others. What mistakes have you made that could help others?
EN: Before I went into business, people always told me to get a personal banker. I didn’t think it was all that important because a bank is just a bank. But you can develop a relationship with your banker, and that is huge in the long run.
LN: What is inspiring you?
EN: I guess what is inspiring to me right now is that our business is still doing well even though we’re in the pandemic. It’s inspiring to me that people always find comfort in flowers.  
Contact: (713) 661-6788
Royal Travel.jpg
Royal Travel owner, Maqsood Farid
Royal Travel is a travel agency specializing in sending Muslims for Hajj and Umrah for the last 25 years. Maqsood Farid and team pride themselves on going the extra miles to ensure visas arrive on time, procedures are thoroughly explained and you have all the necessary information worthy of such an investment in your life. Royal Travel provides international tickets on various carriers, including Emirates Airlines, Turkish Airlines, and Qatar Airways. 

CR: Who is your target market?
MF: Our target market includes Muslims who want to travel to places near and around Saudia Arabia for cultural and religious reasons.
CR: What has been the greatest impact of COVID-19 on your business?
MF: Travel restrictions have impacted my business directly. Being that we are a luxury business, we weren’t considered essential and have to close our doors. Currently, we don’t see luxury travel kicking back up for another two years.
CR: What are one or two actions you have taken to make a difference?
MF: We are working with passengers to book future travel. We’re negotiating with them and the airlines to see if they will sell tickets for the future. Airlines are also struggling with cash flow problems.
CR: It has been said that smart people learn from their mistakes, but wise people learn from the mistakes of others. What mistakes have you made that could help others?
MF: We made the mistake of letting the goals of others pressure us into taking on too much. This can cause a ripple effect of changes that spiral out of control.
CR: What is inspiring you?
MF: Islamic belief is that everything that happens, happens for the best.

Contact:  (281) 498-1800
Castle Rock Communities.jpg
Castle Rock Communities owner, Greg Yakim
CastleRock Communities is a Texas home builder that builds single-family, detached homes in premier master-planned communities in the Houston, San Antonio, Austin, and Dallas areas. The company offers more than the traditional home buying experience. You can request information online, have one-on-one consultation meetings, and utilize real-time virtual showings and tours. You can even buy your new CastleRock home online.

LN: Who is your target market?
GY: We build in 15 geographic markets. Every community is filled with demographics related to employment and other buying factors.
LN: What has been the greatest impact of COVID-19 on your business?
GY: We cannot explain it, but our growth this year is 40 percent over last year. We are having a hard time keeping up with the demand. The company has had historically high sales every single month.
LN: What are one or two actions you have taken to make a difference?
GY: We still have people coming to the office. We have always had online sales and we are prepared for that more. Lately, we have had more people who are serious about buying and have already done their research. Therefore, our capture rate has gone up.
LN: It has been said that smart people learn from their mistakes, but wise people learn from the mistakes of others. What mistakes have you made that could help others?
GY: I have been in business for a long time. Here at CastleRock, we do things right and hire the right people, so we sleep soundly at night.
LN: What is inspiring you?
GY: When I ask people what our product is, they answer “homes.” That isn’t true; homes are our vehicles. Our actual product is career opportunities. My job satisfaction comes from watching people achieve their goals and dreams.

Contact: (832) 582-0030
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Sand Oak Unifrom Embroidery owner, Reem Lahham 
Sand Oak Uniforms and Embroidery, Inc. is Houston’s source for custom uniforms. The retailer offers a wide range of medical uniforms, workwear, and accessories. The company also offers custom embroidery.

LN: Who is your target market?
RL: Our target is anybody in grade school who needs uniforms and anybody in the medical field.
LN: What has been the greatest impact of COVID-19 on your business?
RL: We had to close down for a couple of weeks, and we still have fewer customers than normal. Our online sales picked up as a result of people not leaving their homes.
LN: What are one or two actions you have taken to make a difference?
RL: We require all of our employees to wear a proper mask and wash their hands before and after helping customers.
LN: It has been said that smart people learn from their mistakes, but wise people learn from the mistakes of others. What mistakes have you made that could help others?
RL: We appreciate the importance of catering to our customers and treating them how we would like to be treated. Our customers are number one, and we strive to make sure our customers feel that way. We would not give a customer an unfinished product; we would not be proud of ourselves. You have to learn to treat your customers with respect.
LN: What is inspiring you?
RL: Our customers who we can treat with respect and a smile. The way they smile when they receive the product.

Contact: (713) 789-0356
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Advantage Ambulance Service LLC owner Eric Walker
Advantage Ambulance Service is a standby medical service company that provides quality patient care during events and ambulance transport in emergencies. Advantage Ambulance Service also provides professionally staffed First Aid stations for all occasions. Advantage uses only licensed medics, and the management team has a combined 60 years of experience with patient care.

LN: Who is your target market?
RL: We attend many sporting events. Lakewood Church, PVAMU, TSU, and other organizations that need standby ambulance service hire us.
LN: What has been the greatest impact of COVID-19 on your business?
RL: There have been no sporting events or church events. We have a few contracts still running such as racetracks and university clinics. We are running less than 25 percent of our business right now.
LN: What are one or two actions you have taken to make a difference?
RL: Well, it is difficult right now. We push to meet goals and stay on track with where we want to be, but we do not see ourselves hitting our original goals for 2020. We usually do football and soccer events, but now everything is cancelled, so we have pivoted and reached out to other people who might need our services.
LN: It has been said that smart people learn from their mistakes, but wise people learn from the mistakes of others. What mistakes have you made that could help others?
RL: I can share tips rather than mistakes. You have to streamline ideas. When you put your mind to things, keep to it.
LN: What is inspiring you?
RL: My job at the fire department. I can go out and be hands-on with the community.

Contact: (281) 910-8928
If you know of a business owner wanting to be interviewed for this complimentary educational newsletter please send us an email by replying to this one!

Please be safe, cautious, and follow all guidelines. Remember to support your local business and be kind to one another. 🙂
Executeam Staffing: Executeam has consultants available to help your company reconfigure its workspace to follow distancing guidelines.
Sand Oak Uniform & Embroidery: Customers can get a free backpack for spending $55 or more on a product. Contact Sand Oak to learn more
 
 

Business Owners Speak Out – Personal Care Edition

Personal Care Service Edition

A collection of short interviews and education from local business owners with amazing insights into today’s challenges. This week’s edition of “Business Owners Speak Out” focuses on Personal Care Service companies.

ActionCOACH Doug Winnie (DW) and team virtually sit down with business owners to learn how they are working through COVID-19. Check out their inspiring stories for tips on how to cope with and successfully recover from this pandemic as well as ideas on how to avoid making common mistakes. And be sure to look at special offers from these businesses – we can all use a little extra help right now!

And, most importantly, visit the company websites. Reach out to those who offer services you can use. Let’s support each other and get through this together!

FYI, All of the spotlight business owners have been invited to attend our virtual happy hour Business and Brews!  Please join us today at 5:00 PM CDT to connect and network.  Please enjoy their interviews with the ActionCOACH team!

http://bit.ly/livevirtualnetworking

Blankanvas
Blankanvas Blow Dry Bar & Salon owner, Krystal Soliz
Blankanvas Blow Dry Bar & Salon was created on the foundation that every client is beautiful in his/her way. Our mission is simply to accentuate our clients’ individual beauty through our hair and makeup artistry. We are a full-service salon providing professional and gentle care, all approved by our expert makeup artists. 

DW: Who is your best customer?
KS: The professional woman or stay-at-home mom that likes high quality hair services.
DW: What has been the greatest impact of COVID-19 on your business?
KS: It has impacted me tremendously. I’ve been shut down since March 17th and we haven’t been able to go back to work.
DW: What are one or two actions you’ve taken to make a difference?
KS: Personally, I have been seeking and gaining new knowledge. I have been taking online courses to perfect my craft. I’m learning new methods and techniques so my customers will leave with healthy, better-looking hair. In addition, I’ve been checking in with my regular clients to see if they need any products that aren’t available in drugstores.
DW: It’s been said that smart people learn from their mistakes, but wise people learn from the mistakes of others. What are some mistakes that you’ve made that other people can learn from?
KS: Undersell and over-deliver. I’m definitely capable of all of the services that I offer. However, there may be hair types or densities and lengths that I’m not used to. I want my clients to be comfortable and realistic, and then I blow their mind!
DW: What is most inspiring to you today?
KS: Making women feel beautiful inside and out. We believe every client is beautiful in their own way and I love helping them get to that beauty.

Contact: (713) 380-2886 info@blankanvassalon.com
Share Wellness & Medispa
Share Wellness & Medispa owner, Dr. John Share
Share Wellness & Medipsa provides aesthetic and wellness treatments to enhance and restore well-being for men and women. Founded by Dr. John Share, an experienced osteopathic physician, the facility was created from his vision for a holistic approach to health. Share Wellness provides a diverse and thoughtfully selected range of nonsurgical treatments focused on age and weight management and administered in a tranquil, inviting atmosphere. 

CR: Who is your best customer?
JS: Men and women in their late 20’s to 70 years old.
CR: What has been the greatest impact of COVID-19 on your business?
JS: In order to keep my staff and the public safe, I closed my doors. As a physician who owns a med spa, we are in a unique spot where some of the business was still operational. When the original two-week stay-at-home order was extended, some clients had to be seen to keep their treatment on track and avoid serious complications.
CR: What are two actions you have taken to make a difference?
JS: The governor has allowed us to open up but we are changing how we do business. We’re going to do health screening questionnaires and check temperatures when clients arrive. We ask clients to wear masks and we will limit the number of people in our waiting room.
CR: It’s been said that smart people learn from their mistakes, but wise people learn from the mistakes of others. What mistakes have you made that can help others?
JS: There was a time I was too forgiving of an employee who did not follow policy. To avoid conflict, I allowed this employee to continue practicing with us. Part of owning a business is making hard decisions and removing personal feelings.

Contact:  713.621.8200 info@sharewellness.com
Gloss Nail Bar
Gloss Nail Bar owner, Quynh Nguyen
Quynh Nguyen and her husband own Gloss Nail Bar, a nail salon located in the heart of Montrose. Quynh and her team specialize in all nail-related services, eyelash extensions, microblading, and waxing.

CR: Who is your target customer?
QN: Women who live inside Loop 610. They are students, working women, and stay-at-home moms.
CR: What is in the biggest impact of COVID-19 on your business?
QN: Since we’re in the service industry, we had to close. It’s unfortunate but most places were closed as well. We have been disinfecting and planning on how we can reopen with the given guidelines in place. People should feel comfortable when visiting our shop.
CR: What are one or two actions you’ve taken to make a difference?
QN: We are now offering nail kits online. Our customers can purchase professional grade polish and equipment to do their own nails and pedicures at home.
CR: It’s been said that smart people learn from their mistakes, but wise people learn from the mistakes of others. Are there any mistakes you have made that could help others?
QN: Don’t be so quick to react. When we first built the salon, a lot of things went wrong and I wanted to give up. My husband reminded me that if there is a will there is a way.
CR: What is most inspiring to you today?
QN: Women who can balance their work life and their family. I always strive to be present at work and present at home when work is done. 

Contact: (281) 974-2828
Living Well
Living Well with Sarah Cain owner, Sarah Cain
Combining her love of nutritional consulting, exercise and overall wellness as well as leveraging the ID Life program, Sarah provides a nutritional support program that is customized to each individual and helps attain optimal health. Sarah develops short exercise plans for clients and helps them commit to a regular exercise regimen that delivers results and helps people look and feel great at every age.

LN: Who’s your target market?
SC: People who are suffering from lack of energy or want to have better nutrition for the body to run as it’s designed to do. They don’t have to feel bad, but usually what happens is people get to the point where they don’t feel good.
LN: What has been the biggest impact of COVID-19 on your business?
SC: People are more aware of how the body fights viruses and that they need to boost their immune system. People can access a free assessment on my website.  
LN: What are one or two actions that you have taken to make a difference?
SC: I’m educating people on the importance of taking customized vitamins. I let them know we’re giving them what they need and not what they don’t. I know that one size doesn’t fit all. I’ve also been donating the immune support packs to all of our first-line responders and workers, and they’re so appreciative.
LN: It’s been said that smart people learn from their mistakes and wise people learn from the mistakes of others. What are one or two mistakes that you’ve made along the way that can help entrepreneurs?
SC: I think that constant effective marketing keeps you in front of people. I can’t assume that they know and trust me. Its Vital to take care of your employees.  
LN: What is most inspiring to you right now?
SC: I want people to understand that your health is your wealth. If you take care of the earth you’re living in, it will take care of you. I think the most fun thing is you learn to adapt and reset. 

Contact: (713) 907-7533 sarah@livingwellwithsarahcain.com
Silver Sycamore
Silver Sycamore owner, Jackie Spigener
Silver Sycamore is one of the top wedding and event venues in Houston for your friends and family to share memories they’ll cherish for years to come. The western-inspired town of Sycamoreville lets you take a trip down history lane. We have an onsite bed and breakfast with and a restaurant. We believe in the old-fashioned way of taking care of our guests.

CR: Who is your target audience?
SS: Our audience for events includes couples getting married and corporations hosting parties. Our restaurant attracts older clientele, except for the weekend brunch crowd, which is younger. The bed and breakfast attracts older couples and families and couples for weddings.
CR: What’s been the greatest impact of COVID-19 on your business?
SS: The greatest impact has been the cancellation of all of our events. April and May are usually the busiest months because the weather’s beautiful, you can have the event outside and that’s when almost all our company picnics are. Our sales are very slim for the curbside pickup. Also, a lot of my employees have been out of work and many of them were turned down for unemployment help.
CR: It’s been said that smart people learn from their mistakes, but wise people learn from the mistakes of others. What would you say are mistakes you’ve made in the last three years or so that other entrepreneurs could learn from?
SS: I would say one of my biggest mistakes is wearing too many hats and not letting go. I try to control too much. I finally started letting go of stuff. It was like “Wow, yes, I can still make money and grow my business.”
CR: What is most inspiring to you today?
SS: What keeps me inspired is watching webinars, reading books and listening to podcasts. I continue to learn. I have a very regimented morning time where I get up and read and work on my goals.

Contact: (281) 487-6007
CrossFit Be Someone
CrossFit Be Someone owner, Josh Melendez
CrossFit Be Someone offers online personal training, nutrition coaching, group training, and one-on-one personal training. 

CR: Who is your target customer?
JM: Anybody who wants to be healthy and fit for life. If you still want to kick butt in your nineties, we can help you!
CR: What has been the greatest impact of COVID-19 on your business?
JM: CrossFit is about having face-to-face interactions to push our members to reach their fitness goals. We have had to shift 100% of our business online. While some of our members have stuck with us, others have canceled their subscriptions. Some people need that extra push or motivation in front of them to workout.
CR: What are one or two actions you have taken to make a difference?
JM: I had to create a whole business online. I was fortunate enough to be a bit ahead of the curve, and was able to launch shortly after the stay-at-home order. I’ve been in a mentorship program for the last two years, which has made a huge difference in my business.
CR: It’s been said that smart people learn from their mistakes, but wise people learn from the mistakes of others. What mistakes have you made that could help others?
JM: Being an entrepreneur you have to be aware of the many hats worn in your business. My craft, or my talent, is coaching people. I’m capable of handling my finances but I think it’s best to let the professions do that so I can focus on my craft. Another big one is having systems in place. If something happens to you today, your business can continue.
CR: What is most inspiring you today?
JM: It’s actually my daughter. She was born a few days after my business opened. Watching her grow and learn to walk and talk in such a short time reminds me of the growth in my life and my business.

Contact: (713) 962-5203
Heights Skincare
Heights Skincare & Wellness Retreat owner, Stevie McCord
Heights Skincare offers luxury holistic treatments. We go beyond simply treating the skin by offering a comprehensive approach to your spa experience. We combine years of knowledge with skill and intuition in a luxurious, healing environment. Our proprietary approach to skincare and wellness creates a relaxing, therapeutic environment where tranquility meets results.

CR: Who is your target customer?
SM: Anybody who wants to enhance their state of wellbeing. In this day and age, people want to have a little bit of selfcare.
CR: What has been the greatest impact of COVID-19 on your business?
SM: I am developing ideas for new products and the concept for my skincare line. I am diving into social media to learn and navigate the online world. The biggest impact is that I expanded my business a year ago and I put my life savings into creating a co-op space to mentor others in the spa business. I asked my landlord if I could defer rent payments for a couple of months, and he was unwilling to work with me. So, in my first year of business I had to shut my doors and it was devastating. Now I am starting over again, and I’ve partnered with an upscale natural salon. I am working towards getting another large space in the Heights.
CR: What are one or two actions you’ve taken to make a difference in your business?
SM: At this point, I don’t want to endanger anyone’s health or wellbeing. I have clients coming in June and I’ve changed things around to take additional precautions for their safety and my own.
CR: It’s been said that smart people learn from their mistakes and wise people learn from the mistakes of others. What are some mistakes that you’ve made over the past three years that could help other entrepreneurs in their business?
SM: Always make sure you are aligned with your landlord. Make sure your lease is protected and get an attorney to protect yourself. You have to know who to put your trust in. It has to be someone who understands your business otherwise it won’t work.
CR: What is most inspiring to you today?
SM: Despite all the uncertainty, I am excited for the future. We’ve had to embrace this new era working online and that’s good. It gives us a chance to become more innovative and learn a different way of life while still integrating the importance of the human touch.

Contact: (713) 492-8660 Heightsskincare@gmail.com
The GreenHouse Day Spa
The Greenhouse Day Spa owner, Darcey Matthews
The Greenhouse Day Spa offers a tranquil, boutique environment allowing you to restore your spirit and discover your potential for true balance and wellness. We offer a wide variety of massage, facial, body treatment and waxing services tailored to your unique needs.  

CR: Who is your target customer?
DM: Women from 35 to 60 are the primary target, but we do have a lot of gentleman that come in.
CR: What’s been the greatest impact of COVID-19 on your business?
DM: Business has been closed for seven weeks now. That’s been the most immediate impact. We had to make sure to cover all the financial aspects of the business. We were lucky to get in some PPP funds last week. With our sanitation and cleanliness guidelines, I feel that we’re ahead of the game in that regard.
CR: What are one or two actions you’ve taken to make a difference?
DM: We’ve stepped up our precautions. Each of the rooms are six feet apart. I also got face shields for our personnel so that the customers feel safer while their getting their treatments done.
CR: It’s been said that smart people learn from their mistakes and wise people learn from the mistakes of others. What are some of the mistakes you’ve made in the past three years that other entrepreneurs could learn from?
DM: I didn’t start social media marketing until five months after the spa opened, and I should have been on it well before then. The smarter thing to do is to find someone who’s social media savvy if you’re not. That way it is done in an enthusiastic manner.
CR: What is most inspiring to you today?
DM: I think the resilience of small businesses and the fortitude of people who have been so gracious to help make you feel like you’re not alone in your business. As a spa, we really want to do stuff for doctors, nurses or people who work at H-E-B. Their efforts are inspiring to me.

Contact: (713) 485-4444
Self Nurtured Women
Self Nurtured Woman owner, Carol Culver
Carol Culver is holistic wellness expert-turned-transformational speaker and coach. It’s time that women realize they are way more creative, powerful, and have more capacity to love when you are really connected to self-love. Carol works with you to get past what’s holding you back so you can create the life you want. The Self Nurtured Woman is a three-step, intuitive process that supports your energetic health so you can naturally build a life of joy and love.

DW: Who’s your best customer or your target audience?
CC: Women who feel depleted, unsupported or unheard.
DW: What’s been the greatest impact of COVID-19 on your business?
CC: I have become clear about my message and how I want to help women. I’m learning how to get that message out. I hear my calling much more sincerely than I did before.
DW: What actions have you taken to make a difference in the business and is it working?
CC: I have offered some free services and products. I am creating webinars about not getting caught up in fear and how to stay centered, rooted and grounded.
DW: It’s been said that smart people learn from their mistakes and wise people learn from mistakes of others. Can you think of any mistakes you’ve made along the way that other entrepreneurs can learn from?
CC: One of the biggest lessons I have learned is we will always be presented with challenges and we have a choice in that moment to freeze or be stuck. It comes down to our mindset and how we view this. Turn challenges into opportunities.
DW: What’s most inspiring to you today?
CC: Connecting to mother earth and being in nature. We have had an amazing spring so far. Look for the beauty in things and listen to the birds.

Contact: (281) 757-4041 carol@selfnurturedwoman.com
Pledge to Fitness
Pledge to Fitness owner, Andres Loperena
Pledge To Fitness is the ONLY one-stop-shop for nutrition coaching, personal training, and massage therapy. Whether for weight loss or muscle building, we have everything you need to sustainably experience your best level of fitness and well being.

LN: Who is your best customer?
AL: Our customers are between 30 and 80 years old, and are able to invest in improving their physical and mental health.
LN: What is the greatest impact of COVID-19 on your business?
AL: Since the closing of our studio we aren’t getting many new clients and the overall engagement of our existing clients has decreased.
LN: What are some actions you’ve taken to make a difference?
AL: We saw it coming from the beginning so we were able to quickly switch to an online platform. We can have one-on-one training, check-ins, and planning meetings with our clients this way. We also are implementing a new “On Your Own” Pledge Program. It comes with a nutrition guideline and different workouts divided over time.
LN: It’s been said that smart people learn from their mistakes, but wise people learn from the mistakes of others. What mistakes have you made that can help others?
AL: You have to act on goals when they come to you. Do them as best you can and stay ready for the unthinkable.
LN: What’s most inspiring you today?
AL: I’m inspired by my fiancé who is a nurse on the frontline. To see someone pushing through in the face adversity every day motivates me to do all I can.

Contact: (713) 401-2841
 
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If you know of a business owner wanting to be interviewed for this complimentary educational newsletter please send us an email by replying to this one!

Please be safe, cautious, and follow all guidelines. Remember to support your local business and be kind to one another. 🙂

Business Owners Speak Out – 3rd Edition Vol. 2

Business Owners Speak Out
B2B Edition, Vol. 2
A collection of short interviews and education from local business owners with amazing insights to today’s challenges. This week’s edition of “Business Owners Speak Out” focuses on B2B companies.

ActionCOACH Doug Winnie (DW) and team virtually sit down with business owners to learn how they are working through COVID-19. Check out their inspiring stories for tips on how to cope with and successfully recover from this pandemic as well as ideas on how to avoid making common mistakes. And be sure to look at special offers from these businesses – we can all use a little extra help right now!

And, most importantly, visit the company websites. Reach out to those who offer services you can use. Let’s support each other and get through this together!
Special Offers!
Storyteller Promotions: Contact Ruth for free Note – Mouse Pad
QUB Development: Free consultation. 15% off until the end of the month on all services.
The Oggero Law Firm: One 30-minute free telephone or video consultation
Gulf Global Synergies: A free consultation for small to medium-sized businesses
LFD Communications: Half off your first consultation
Datalinx, LLC owner, Paul Haldi

Established in 2001, Datalinx LLC provides consumer and business credit reporting services. We help individuals and business process their data with all four credit bureaus.

DW: Who is your target audience?
PH: Small to medium-sized businesses with 50 or more accounts. Our biggest verticals are rental properties and automotive shops.
DW: What is the greatest impact of COVID-19 on your business?
PH: We haven’t had any cancellations, but we aren’t seeing any new business. In the last few weeks our call volume is very low, and this isn’t normal. I say we’re lucky to be holding steady.
DW: What have you done to make a difference?
PH: Normally we wouldn’t do a lot of specials or discounts due to bureau restrictions. However, we have been offering free consultations, especially with those who have been affected like rental properties. We help them understand the new or adopted rules for lending.
DW: What’s most inspiring to you today?
PH: The concern that the vendors we work with have for their consumers. This affects everybody and each action has a trickle-down effect. If my vendors are helping me, I can help my clients, who can help others and so on. 


Contact: (425) 780-4530 phaldi@datalinxllc.com

Sesh Coworking owner, Maggie Segrich

Sesh Coworking is Houston’s first and only women focused flexible workspace. We opened at the beginning of this year and we provide a warm, clean, and centering workspace to anyone, not just women, who needs a place to work.

DW: Who is your target audience?
MS: Our target audience includes professionals such as accountants and Realtors, and others located in central Houston who want to get out of their homes to work.
DW: What is the greatest impact of COVID-19 on your business?
MS: We have been closed since everyone was ordered to work from home. A space like ours doesn’t work under the guidelines. Once we can reopen, we will have a sliding fee scale so more people and small business owners can use our space at a lower price point.
DW: What are some actions you’ve taken to make a difference?
MS: We have opened our Facebook page to the public and offer resources there. My business partner and I are both working moms, so we wanted to include resources to help women like us. There are lessons and games for kids as well as some business resources.
DW: It’s been said that the smart people learn from their mistakes, but wise people learn from the mistakes of others. What mistakes have you made that can help others?
MS: As an owner or CEO, you have to give yourself breaks and time away from the business. It is impossible for a human being to work nonstop and not burnout. Also learn from your competitors mistakes!
DW: What is most inspiring to you today?
MS: I wrote handwritten cards to our members and that made me feel really good. Not only did I feel like I was accomplishing something, but I also felt that I was bringing joy to someone’s day.

Contact: (281) 764-9380
Storyteller Promotions owner, Ruth Mallon

At Storyteller Promotions, we believe there is a story behind every brand, and we would like to help tell yours. We strive to find the right product or design that best tells your brand’s story. Your brand is your story, and your story is our business! Let’s look beyond your logo and dive deep into your brand.

DW: Who is your best customer?
RM: Our best customers are owners or branding coordinators of mid-sized businesses.
DW: What is the greatest impact of COVID-19 on your business?
RM: The truth is promotional products are not top priority right now. Business owners have to consider payroll and overhead when cash is being distributed, and we aren’t making the cut. For the clients who are still ordering, the problem lies with our suppliers. Do they have what I’m looking for and how much is it going to cost me?
DW: What are one or two actions you’ve taken to make a difference?
RM: We have been hitting the virtual networking scene and bumping virtual elbows for prospecting. With our existing clients, we have been reaching out just to keep the relationship going.
DW: It’s been said that smart people learn from their mistakes, but wise people learn from the mistakes of others. What are some mistakes that you’ve made that can help others?
RM: When you own a family business, it is important to define the roles of each player early on. You have to understand each person’s strengths and weaknesses and place them where is most beneficial.
DW: What is most inspiring you today?
RM: Those that are out making our country run. The essential workers that have to get out there and keep showing up has been very inspiring.

Contact: (713) 447-2864 info@storytellerpromotions.com

QUB Development owner, Saadia Mirza
QUB Development is a boutique graphic design and SEO website marketing firm. The company also designs and enhances mobile apps. We sell relationships between a business and their customers. 

DW: Who is your target customer?
SM: Small to mid-sized businesses that have had minimal or no marketing and they don’t have in-house marketing resources. And we support other marketing firms with their workloads. We specialize in working with new businesses and new locations.
DW: What’s been the greatest impact of COVID-19 on your business?
SM: People are taking digital marketing a lot more seriously. In Houston and in Texas, we often rely on word of mouth. Digital marketing gives you a better reach to let people know about you. A lot more people are calling to ask “Hey, how do we get serious about this? How do I improve my online presence?” We’re basically helping people reintroduce themselves to the community because they’re reopening in a new world and that includes new marketing strategies.
DW: Are there one or two actions you have taken to make a difference?
SM: We’re offering a free COVID business consultation on how to revive your marketing, even if you can’t do it with us if you’re financially struggling at the moment. We can give you some ideas. We’re trying to give out as much information as we can. I’m doing Zoom consultations, so I can see your face. That way I can see how you’re responding to technology and where I can help ease that for you.
DW: It’s been said that smart people learn from their mistakes and then wise people will also learn from the mistakes of others. What mistakes have you guys made along the way and how can other entrepreneurs learn from your experience?
SM: I’ve made a ton of mistakes and I think every day I probably make at least one. So, I listen more than I talk. If a customer is providing information, I listen to their source of pain and suffering. I did not do that when I first started. There is usually a reason they’re upset and frustrated.
DW: What’s inspiring to you today?
SM: Definitely my family, my friends and my loved ones. Right now, if they’re healthy that’s all I’m asking for.
 
Contact: (832) 878-4107 saadia@qubdevelopment.com
Procurigence owner, J. Grant Caplan
Procurigence, Inc. is a consulting firm serving the meetings, managed travel and hospitality industry. Travel and travel entertainment expenses are among the top three largest controllable costs of most businesses. We advise companies about their travel programs, policies, contracts, execution, and travel risk management. For example, if an employee is traveling and becomes sick or injured and needs to return home, we help companies anticipate and plan for that.

DW: Who’s your best customer or your target audience?
GC: Corporations with $300,000 or more in annual travel expenses (airline, hotel and other travel-related costs), and individuals responsible for managing or planning meetings; buying or managing organizational travel; and buying or managing operational sales, marketing or revenue management products or services.
DW: What’s been the greatest impact of COVID-19 on your business?
GC: Not being able to travel to business meetings and having conferences that are postponed to later this year. I speak frequently at global business travel association conferences and events.
DW: What actions have you taken to make a difference? 
GC: We have helped companies reexamine their travel risk management plan to be better at it the next time anything happens. These plans are critical to help prevent or reduce risk if something unexpected occurs, such as a pandemic and travel is restricted.
DW: Can you think of any mistakes you’ve made over the 20 plus years that other entrepreneurs can learn from your experience?
GC: Yes, absolutely. In order to protect my clients, I have learned to impress upon them the value of risk management.  
DW: What’s most inspiring to you today?
GC: It’s people’s open attitudes towards getting beyond this crisis and continuing life through it. It’s not about just curling up in the fetal position and being sad. From a business sense, it’s about being more open to the possibilities of the world.

Contact: 832-554-6346
The Oggero Law Firm owner, George Oggero
The Oggero Law Firm provides legal services to a variety of business sectors including real estate and real estate investment; estate planning and probate; business matters; bankruptcy; and general litigation.

DW: Who’s your best customer or your target audience?
GO: My target audience is Houston-area Realtors, specifically those who represent sellers, and lenders.
DW: What’s been the greatest impact of COVID-19 on your business?
GO: There is a slowdown in some aspects of my legal practice such as litigation because we can’t visit corporate offices. It has affected business development to an extent. I spend a lot more time working on my website to increase my online presence and make it easier for people to do things remotely. I am still doing real estate transactions and closings. And I’m an online notary and everybody signs their documents remotely and it is all done. Realtors can’t show homes but they’re trying to the best as they can. It just slowed things down for everybody.
DW: What actions have you taken to make a difference in the business, and is it working?
GO: I am increasing my marketing presence and staying in touch with people a lot more. Hopefully that will pay off.
DW: It’s been said that smart people learn from their mistakes and then wise people learn from mistakes of others. Can you think of any mistakes you’ve made along the way that other entrepreneurs can learn from?
GO: Yes. The key is to not convince yourself you can do it all. You have to have help. You have to have somebody who can do things that you might be able to do, but It’s not worth your time to do it. The other thing is to establish processes early on. They may be modified or amended but you have to have a plan for each day.
DW: What’s most inspiring to you today?
GO: What’s most inspiring to me today is how small businesses, like myself, have reacted positively to this pandemic.

Contact: (713) 364-5759 

Courage is Currency in Today’s Economy

 

 

In the current competitive environment, you need the courage to build a business and earn handsome profits. With the constantly changing dynamics of the economy, it requires a considerable amount of courage to battle all the urgent changes within the market, while trying to keep your company stable against the strange tides of the industry.

If you lack courage, then it means that you lack the drive to do whatever is necessary to save your business. A business needs to keep itself updated with the latest developments and technologies within the industry, otherwise, it will become outdated. Adapting to change is necessary and to implement the required steps to make change a success, courage is needed!

Without it, a company will most likely be stuck in the old and outdated rut, while other businesses grab at the opportunity to earn great profits. The difference between both is that one has the courage to act, which translates into ready money for them; while the organization which fails to act because it lacks the courage to tackle an important and critical change, will eventually have to struggle for survival within the industry.

Courage is needed to take all major decisions in business and life, and without it, you wouldn’t be ready to try out a new idea or business formula, which might do wonders for your success.

Courage gives you the capability and strength to face difficult times in the industry and strive against problems to emerge victoriously. Without courage, you wouldn’t be ready to try out a new opportunity, which has the potential to promote your business.

By avoiding an opportunity, simply because you lack the courage to go the extra mile, you tend to miss a golden chance to make more money.

That is why, if you have the courage to do what it takes to succeed in the industry, you can enjoy lucrative profits! Remember, courage is your currency to success!

“He, who is not courageous enough to take risks, will accomplish nothing in life.”

 

If you’re ready to set your business on a course for success, then contact executive business coach, Doug Winnie, today. Small business coaching is his specialty. He is a two-time recipient of the ActionCOACH of the Year award, recognized internationally for his ability to transform struggling businesses into market leaders.

 

 

How to increase profits using a Business Accelerator

business accelerator, or more specifically, a small business accelerator program, is a coaching system that enables you to make your business both stable and profitable in an extraordinarily short amount of time.

Entrepreneurs often dream of a fast-paced, highly profitable business that is so successful that it practically runs itself. They begin to think of their future business success like a luxury car, fresh off the assembly line, fully loaded with the best features, and an engine so powerful and efficient, you can hardly hear it hum. They imagine themselves, the business owner, as a highly-skilled driver, able to out-maneuver any competition that comes their way, shattering records as they go.

Just as a luxury car doesn’t suddenly make you a better driver, however, neither does owning a business make you a better chief executive officer. In fact, successful, competitive, high-speed driving requires years of practice, expert coaching, a team of top-notch technicians, and usually a significant financial investment. Successful, competitive business management is hardly different.

While it is possible, over many years and decades of practice, to self-teach oneself an entrepreneurial skillset, very few of us have the nerves, persistence and financial reserves to make it through to the other side of success. In fact, according to a recent Gallop Poll, roughly 50% of all businesses fail in the first five years. After ten years, says the US Small Business Administration, only 1/3 of all new businesses are still in business.

The reality for many aspiring entrepreneurs and small business owners is that the harsh reality sets in. Being highly skilled in a trade or profession is not enough to be highly successful at running a business. Instead of them running their business, the business is running them. And without proper coaching or training, the business will run itself straight into the ground, often taking the unsuspecting business owner with it.

This is where a small business accelerator program comes in. ActionCOACH Doug Winnie provides you with the proven skills and knowledge to build and grow your business without a costly trial and error process of solopreneurship. It’s like having an expert as a business partner, without having to divide the profits. Accelerate your business to the next level with ActionCOACH’s proven six-step process.

Doug Winnie, the Business Accelerator, helps you to:

  1. Gain mastery over the fundamentals of commercial enterprise.
  2. Create a predictable and profitable cash flow for your business niche.
  3. Leverage your own time and efficiency by creating strategic systems of operations.
  4. Build a team that works for the business, not just for you.
  5. Create synergy between all elements to ensure consistency and growth.
  6. Produce results that lead to business freedom, and allow the business owner to explore other opportunities.

Doug Winnie is ActionCOACH’s 2015 Firm of the Year. He is internationally recognized for his work in developing both small businesses and business franchises. 

Contact us today to get your business on the fast track to success with our proven small business accelerator program.