BOSO: Still Working On It – 20th Edition

Business Owners Speak Out
 Special Offer!
Here’s a collection of short interviews from local business owners with amazing insights into today’s challenges. This week’s edition of “Business Owners Speak Out” explores a variety of industries and what they are up to.

ActionCOACHes Doug Winnie (DW), Cathy Reinhold (CR), and Lydia Navo(LN) virtually sit down with business owners to learn how they are working through COVID-19. Check out their inspiring stories for tips on how to cope with and successfully recover from this pandemic, and learn how to avoid making common mistakes. Be sure to check out special offers from these businesses. We can all use a little extra help right now!

Most importantly, visit the company websites. Reach out to those who offer services you can use. Let’s support each other and get through this together!
Texas Best Roof & Construction.jpg
Texas Best Roof & Construction owner, Joe English
Texas Best Roofing and Construction and its team of knowledgeable managers, roofing personnel, and insurance professionals have thorough training in estimates, insurance protocols, procedures, and the complexities of the posturing and positioning of insurance companies for fair settlements.

CR: Who is your best customer?
JE: Much of my business comes from residential real estate customers who need work done to their roofs before moving. We also get referrals from clients that have been affected by hail, so we have many insurance jobs.
CR: What has been the greatest impact of COVID-19 on your business?
JE: The real estate market has cooled off during this pandemic fortunately, it hasn’t affected us very much. People are concerned with physical contact, but we’ve taken all the necessary precautions.
CR: What are one or two actions you have taken to make a difference?
JE: We’ve implemented social distancing for our workers while they’re out on site. We’ve created new contactless sales that lean more on the marketing side instead of the in-person interactions we have always used. We are considering other ways to help people through no-contact services, too.
CR: It has been said that smart people learn from their mistakes, but wise people learn from the mistakes of others. What mistakes have you made that could help others?
JE: Before COVID, when we came across an issue, we devised an outline that separated it into important components so that we could address it fully. Then, we asked ourselves what policy we could create to avoid problems like the one we had before us. Also, we needed to understand how to be more proactive. We put all of these new systems in place for the future.
CR: What is inspiring you?
JE: During this time, people have had a chance to spend time with their families, and it has been a time of reflection and, hopefully, growth. As a nation, we have had a moment to pause and reassess our values.

Contact: (832) 888-6922
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Texas Cumputers Work Inc. owner, John Burk 
Texas Computer Works, Inc., serves various independent producers and develops software tools that give customers low-cost, easy-to-use management solutions for production data needs. People can integrate the company’s products as a total system solution or install them individually. The systems are useful for local area networks, standalone computers, laptops, and portables.

LN: Who is your target market?
JB: We mostly serve independent producers and oil and gas companies.
LN: What has been the greatest impact of COVID-19 on your business?
JB: My business partner and I have been in business together for 35 years. Five years ago, we closed our office to work from home, so coronavirus has not affected us a lot. We communicate by phone or through email. The plummet in oil and gas prices affected us more than COVID-19, and some of our clients went out of business. There is a connection between those things. But oil and gas companies continue to produce, so that has kept our business cycle up.
LN: What are one or two actions you have taken to make a difference?
JB: We have moved our software from our office computers to our home computers. Other than that, we haven’t changed anything significantly.
LN: It has been said that smart people learn from their mistakes, but wise people learn from the mistakes of others. What mistakes have you made that could help others?
JB: I like that concept. Smart people ask questions. Ignorant people think they know everything. Always ask questions. Once you know the facts, you can come to your own conclusions.
LN: What is inspiring you?
JB: I always ask questions and I motivate myself. This business inspires me as well.
 
Contact: (713) 827-7111
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Exceptional Pediatric Therapy owner, Nedra Woods 
At Exceptional Pediatric Therapy, the primary goal is connecting pediatric needs through therapeutic interventions. The company’s therapists offer the knowledge, dedication, and compassion necessary to treat delays in speech and occupational skills effectively. Services include occupational therapy, a service that helps children prepare for and perform important learning and developmental activities, and speech therapy, which is the treatment of speech and communication disorders. Our goal is to make therapy effective, fun, and interesting for each child. 

CR: Who is your target market?
NW: Our target market is young people with language-based learning disabilities, stuttering, autism, ADHD, and more.
CR: What has been the greatest impact of COVID-19 on your business?
NW: Initially, we had to wait for the governor’s green light to offer telehealth visits. Afterward, we were able to have the kids come back with peace of mind. With COVID-19, the way we offer services has changed, and we have found we actually need to increase the therapy staff to meet the demand. Therefore, we are hiring.
CR: What are one or two actions you have taken to make a difference?
NW: We’re trying to provide our services in a school setting as independent contractors. Depending on where the pandemic goes, we will have to adjust on a day-to-day basis. We want to get our therapists back as a whole. Hopefully, by the end of August or September, we can fulfill that goal.
CR: It has been said that smart people learn from their mistakes, but wise people learn from the mistakes of others. What mistakes have you made that could help others?
NW: You have to research your area of business before you go into it. Six months to a year is a good starting point. Things you don’t know can cost you a lot of money. When you’re starting, you don’t have a lot of money to waste. Be smart and do your research.
CR: What is inspiring you?
NW: With everything going on in the world right now, we have to think about how we can get through it. I am just a person who enjoys what I do. The greatest thing we can do is find ways to leave a positive imprint on the world, and this job allows me to do that while doing what I love.

Contact: (832) 487-9872
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Executeam Staffing President, Laura Bowen
Executeam Staffing, a leading Houston employment agency, provides total staffing management solutions based on the straightforward principle that both parties should mutually benefit from the partnership. The agency’s priority is to realize what’s important to the client and offer a broad range of services. These include direct hire and temp-to-hire services for various disciplines, including office, accounting, and professional employment opportunities in Houston.

LN: Who is your target market?
LB: Healthcare companies in Houston are definitely in our target market.
LN: What has been the greatest impact of COVID-19 on your business?
LB: Our staffing side has been extremely busy with individuals in response to COVID. We’ve had a lot of business in the public healthcare sector. It feels like our recruiters are working non-stop and seven days a week because there is a huge need for people in the healthcare sector. We have a big demand and not enough candidates at the moment.
LN: What are one or two actions you have taken to make a difference?
LB: We do all interviews virtually through Zoom. We have been accommodating people to get back into work smoothly. Overall, we have found that we are one of the businesses that are doing okay, but we are still flexible, and we make accommodations to help candidates and clients.
LN: It has been said that smart people learn from their mistakes, but wise people learn from the mistakes of others. What mistakes have you made that could help others?
LB: I quickly realized that I couldn’t do it all myself. The best thing to do is teach others so they can empower themselves and make it on their own.
LN
: What is inspiring you?
LB: The resilience of my team. They put a lot of effort into giving back to the community by providing personnel and that has a direct, positive effect on them.
 
Contact: (713) 952-6760
You Squared Media.jpg
You Squared Media President, Tracey Clecker
You Squared Media is a full-service advertising agency with a personalized client approach that is unique when compared with other firms. The team of marketing professionals shares a passion for doing great work delivers the results clients expect. With more than 35 years of experience, You Squared provides graphic design, digital media, and much more. They believe advertising shouldn’t resemble a game of darts; instead, it’s about simple math, knowing the media market, and caring about clients.

CR: Who is your target market?
TC: Our target market includes ATP companies. We also have hospitals, restaurants, hotels, stores, and banks on our client list.
CR: What has been the greatest impact of COVID-19 on your business?
TC: Our business has dropped dramatically, but we are surviving because we have a lot of clients. Since we are working remotely, we’ve had to downsize our office space. We’re hoping that business will pick up again.
CR: What are one or two actions you have taken to make a difference?
TC: It’s been all-hands-on-deck since business slowed down, and we’re trying to find ways to market ourselves more. We focus on social media and make increases in other areas like that to connect with people. It has been a time to think about the team and make sure that everyone is on the same page.
CR: It has been said that smart people learn from their mistakes, but wise people learn from the mistakes of others. What mistakes have you made that could help others?
TC: Always value your employees and make sure that your employees appreciate the work they are doing and have the same passion for the job.
CR: What is inspiring you?
TC: People who are staying positive and trying to find the good in this situation inspire me. I love to see businesses thrive, so I like to see my team helping clients.
 
Contact: (713) 880-3387
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Elaine’s Florist & Gift Baskets owner, Elaine Ousley
Elaine’s Florist and Gift Baskets started in Houston in 1992. With a team of experienced and passionate designers, Elaine’s has become one of the city’s leading floral businesses. The shop produces beautiful, long-lasting arrangements for every need.

LN: Who is your target customer?
EN: Our target market is women-owned businesses.
LN: What has been the greatest impact of COVID-19 on your business?
EN: We had a loss of our fall season commencement sales. In our industry, the summertime is a slow season. When the pandemic began, many events were canceled and that was the most significant impact.
LN: What are one or two actions you have taken to make a difference?
EN: When we make a delivery, we set the arrangement on the ground, ring the doorbell, and then take steps back to practice social distancing. Fortunately, we didn’t have to close because the city listed us as an essential business. We’ve also had customers wear masks when they come into our shop.
LN: It has been said that smart people learn from their mistakes, but wise people learn from the mistakes of others. What mistakes have you made that could help others?
EN: Before I went into business, people always told me to get a personal banker. I didn’t think it was all that important because a bank is just a bank. But you can develop a relationship with your banker, and that is huge in the long run.
LN: What is inspiring you?
EN: I guess what is inspiring to me right now is that our business is still doing well even though we’re in the pandemic. It’s inspiring to me that people always find comfort in flowers.  
Contact: (713) 661-6788
Royal Travel.jpg
Royal Travel owner, Maqsood Farid
Royal Travel is a travel agency specializing in sending Muslims for Hajj and Umrah for the last 25 years. Maqsood Farid and team pride themselves on going the extra miles to ensure visas arrive on time, procedures are thoroughly explained and you have all the necessary information worthy of such an investment in your life. Royal Travel provides international tickets on various carriers, including Emirates Airlines, Turkish Airlines, and Qatar Airways. 

CR: Who is your target market?
MF: Our target market includes Muslims who want to travel to places near and around Saudia Arabia for cultural and religious reasons.
CR: What has been the greatest impact of COVID-19 on your business?
MF: Travel restrictions have impacted my business directly. Being that we are a luxury business, we weren’t considered essential and have to close our doors. Currently, we don’t see luxury travel kicking back up for another two years.
CR: What are one or two actions you have taken to make a difference?
MF: We are working with passengers to book future travel. We’re negotiating with them and the airlines to see if they will sell tickets for the future. Airlines are also struggling with cash flow problems.
CR: It has been said that smart people learn from their mistakes, but wise people learn from the mistakes of others. What mistakes have you made that could help others?
MF: We made the mistake of letting the goals of others pressure us into taking on too much. This can cause a ripple effect of changes that spiral out of control.
CR: What is inspiring you?
MF: Islamic belief is that everything that happens, happens for the best.

Contact:  (281) 498-1800
Castle Rock Communities.jpg
Castle Rock Communities owner, Greg Yakim
CastleRock Communities is a Texas home builder that builds single-family, detached homes in premier master-planned communities in the Houston, San Antonio, Austin, and Dallas areas. The company offers more than the traditional home buying experience. You can request information online, have one-on-one consultation meetings, and utilize real-time virtual showings and tours. You can even buy your new CastleRock home online.

LN: Who is your target market?
GY: We build in 15 geographic markets. Every community is filled with demographics related to employment and other buying factors.
LN: What has been the greatest impact of COVID-19 on your business?
GY: We cannot explain it, but our growth this year is 40 percent over last year. We are having a hard time keeping up with the demand. The company has had historically high sales every single month.
LN: What are one or two actions you have taken to make a difference?
GY: We still have people coming to the office. We have always had online sales and we are prepared for that more. Lately, we have had more people who are serious about buying and have already done their research. Therefore, our capture rate has gone up.
LN: It has been said that smart people learn from their mistakes, but wise people learn from the mistakes of others. What mistakes have you made that could help others?
GY: I have been in business for a long time. Here at CastleRock, we do things right and hire the right people, so we sleep soundly at night.
LN: What is inspiring you?
GY: When I ask people what our product is, they answer “homes.” That isn’t true; homes are our vehicles. Our actual product is career opportunities. My job satisfaction comes from watching people achieve their goals and dreams.

Contact: (832) 582-0030
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Sand Oak Unifrom Embroidery owner, Reem Lahham 
Sand Oak Uniforms and Embroidery, Inc. is Houston’s source for custom uniforms. The retailer offers a wide range of medical uniforms, workwear, and accessories. The company also offers custom embroidery.

LN: Who is your target market?
RL: Our target is anybody in grade school who needs uniforms and anybody in the medical field.
LN: What has been the greatest impact of COVID-19 on your business?
RL: We had to close down for a couple of weeks, and we still have fewer customers than normal. Our online sales picked up as a result of people not leaving their homes.
LN: What are one or two actions you have taken to make a difference?
RL: We require all of our employees to wear a proper mask and wash their hands before and after helping customers.
LN: It has been said that smart people learn from their mistakes, but wise people learn from the mistakes of others. What mistakes have you made that could help others?
RL: We appreciate the importance of catering to our customers and treating them how we would like to be treated. Our customers are number one, and we strive to make sure our customers feel that way. We would not give a customer an unfinished product; we would not be proud of ourselves. You have to learn to treat your customers with respect.
LN: What is inspiring you?
RL: Our customers who we can treat with respect and a smile. The way they smile when they receive the product.

Contact: (713) 789-0356
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Advantage Ambulance Service LLC owner Eric Walker
Advantage Ambulance Service is a standby medical service company that provides quality patient care during events and ambulance transport in emergencies. Advantage Ambulance Service also provides professionally staffed First Aid stations for all occasions. Advantage uses only licensed medics, and the management team has a combined 60 years of experience with patient care.

LN: Who is your target market?
RL: We attend many sporting events. Lakewood Church, PVAMU, TSU, and other organizations that need standby ambulance service hire us.
LN: What has been the greatest impact of COVID-19 on your business?
RL: There have been no sporting events or church events. We have a few contracts still running such as racetracks and university clinics. We are running less than 25 percent of our business right now.
LN: What are one or two actions you have taken to make a difference?
RL: Well, it is difficult right now. We push to meet goals and stay on track with where we want to be, but we do not see ourselves hitting our original goals for 2020. We usually do football and soccer events, but now everything is cancelled, so we have pivoted and reached out to other people who might need our services.
LN: It has been said that smart people learn from their mistakes, but wise people learn from the mistakes of others. What mistakes have you made that could help others?
RL: I can share tips rather than mistakes. You have to streamline ideas. When you put your mind to things, keep to it.
LN: What is inspiring you?
RL: My job at the fire department. I can go out and be hands-on with the community.

Contact: (281) 910-8928
If you know of a business owner wanting to be interviewed for this complimentary educational newsletter please send us an email by replying to this one!

Please be safe, cautious, and follow all guidelines. Remember to support your local business and be kind to one another. 🙂
Executeam Staffing: Executeam has consultants available to help your company reconfigure its workspace to follow distancing guidelines.
Sand Oak Uniform & Embroidery: Customers can get a free backpack for spending $55 or more on a product. Contact Sand Oak to learn more
 
 

Business Owners Speak Out – Personal Care Edition

Personal Care Service Edition

A collection of short interviews and education from local business owners with amazing insights into today’s challenges. This week’s edition of “Business Owners Speak Out” focuses on Personal Care Service companies.

ActionCOACH Doug Winnie (DW) and team virtually sit down with business owners to learn how they are working through COVID-19. Check out their inspiring stories for tips on how to cope with and successfully recover from this pandemic as well as ideas on how to avoid making common mistakes. And be sure to look at special offers from these businesses – we can all use a little extra help right now!

And, most importantly, visit the company websites. Reach out to those who offer services you can use. Let’s support each other and get through this together!

FYI, All of the spotlight business owners have been invited to attend our virtual happy hour Business and Brews!  Please join us today at 5:00 PM CDT to connect and network.  Please enjoy their interviews with the ActionCOACH team!

http://bit.ly/livevirtualnetworking

Blankanvas
Blankanvas Blow Dry Bar & Salon owner, Krystal Soliz
Blankanvas Blow Dry Bar & Salon was created on the foundation that every client is beautiful in his/her way. Our mission is simply to accentuate our clients’ individual beauty through our hair and makeup artistry. We are a full-service salon providing professional and gentle care, all approved by our expert makeup artists. 

DW: Who is your best customer?
KS: The professional woman or stay-at-home mom that likes high quality hair services.
DW: What has been the greatest impact of COVID-19 on your business?
KS: It has impacted me tremendously. I’ve been shut down since March 17th and we haven’t been able to go back to work.
DW: What are one or two actions you’ve taken to make a difference?
KS: Personally, I have been seeking and gaining new knowledge. I have been taking online courses to perfect my craft. I’m learning new methods and techniques so my customers will leave with healthy, better-looking hair. In addition, I’ve been checking in with my regular clients to see if they need any products that aren’t available in drugstores.
DW: It’s been said that smart people learn from their mistakes, but wise people learn from the mistakes of others. What are some mistakes that you’ve made that other people can learn from?
KS: Undersell and over-deliver. I’m definitely capable of all of the services that I offer. However, there may be hair types or densities and lengths that I’m not used to. I want my clients to be comfortable and realistic, and then I blow their mind!
DW: What is most inspiring to you today?
KS: Making women feel beautiful inside and out. We believe every client is beautiful in their own way and I love helping them get to that beauty.

Contact: (713) 380-2886 info@blankanvassalon.com
Share Wellness & Medispa
Share Wellness & Medispa owner, Dr. John Share
Share Wellness & Medipsa provides aesthetic and wellness treatments to enhance and restore well-being for men and women. Founded by Dr. John Share, an experienced osteopathic physician, the facility was created from his vision for a holistic approach to health. Share Wellness provides a diverse and thoughtfully selected range of nonsurgical treatments focused on age and weight management and administered in a tranquil, inviting atmosphere. 

CR: Who is your best customer?
JS: Men and women in their late 20’s to 70 years old.
CR: What has been the greatest impact of COVID-19 on your business?
JS: In order to keep my staff and the public safe, I closed my doors. As a physician who owns a med spa, we are in a unique spot where some of the business was still operational. When the original two-week stay-at-home order was extended, some clients had to be seen to keep their treatment on track and avoid serious complications.
CR: What are two actions you have taken to make a difference?
JS: The governor has allowed us to open up but we are changing how we do business. We’re going to do health screening questionnaires and check temperatures when clients arrive. We ask clients to wear masks and we will limit the number of people in our waiting room.
CR: It’s been said that smart people learn from their mistakes, but wise people learn from the mistakes of others. What mistakes have you made that can help others?
JS: There was a time I was too forgiving of an employee who did not follow policy. To avoid conflict, I allowed this employee to continue practicing with us. Part of owning a business is making hard decisions and removing personal feelings.

Contact:  713.621.8200 info@sharewellness.com
Gloss Nail Bar
Gloss Nail Bar owner, Quynh Nguyen
Quynh Nguyen and her husband own Gloss Nail Bar, a nail salon located in the heart of Montrose. Quynh and her team specialize in all nail-related services, eyelash extensions, microblading, and waxing.

CR: Who is your target customer?
QN: Women who live inside Loop 610. They are students, working women, and stay-at-home moms.
CR: What is in the biggest impact of COVID-19 on your business?
QN: Since we’re in the service industry, we had to close. It’s unfortunate but most places were closed as well. We have been disinfecting and planning on how we can reopen with the given guidelines in place. People should feel comfortable when visiting our shop.
CR: What are one or two actions you’ve taken to make a difference?
QN: We are now offering nail kits online. Our customers can purchase professional grade polish and equipment to do their own nails and pedicures at home.
CR: It’s been said that smart people learn from their mistakes, but wise people learn from the mistakes of others. Are there any mistakes you have made that could help others?
QN: Don’t be so quick to react. When we first built the salon, a lot of things went wrong and I wanted to give up. My husband reminded me that if there is a will there is a way.
CR: What is most inspiring to you today?
QN: Women who can balance their work life and their family. I always strive to be present at work and present at home when work is done. 

Contact: (281) 974-2828
Living Well
Living Well with Sarah Cain owner, Sarah Cain
Combining her love of nutritional consulting, exercise and overall wellness as well as leveraging the ID Life program, Sarah provides a nutritional support program that is customized to each individual and helps attain optimal health. Sarah develops short exercise plans for clients and helps them commit to a regular exercise regimen that delivers results and helps people look and feel great at every age.

LN: Who’s your target market?
SC: People who are suffering from lack of energy or want to have better nutrition for the body to run as it’s designed to do. They don’t have to feel bad, but usually what happens is people get to the point where they don’t feel good.
LN: What has been the biggest impact of COVID-19 on your business?
SC: People are more aware of how the body fights viruses and that they need to boost their immune system. People can access a free assessment on my website.  
LN: What are one or two actions that you have taken to make a difference?
SC: I’m educating people on the importance of taking customized vitamins. I let them know we’re giving them what they need and not what they don’t. I know that one size doesn’t fit all. I’ve also been donating the immune support packs to all of our first-line responders and workers, and they’re so appreciative.
LN: It’s been said that smart people learn from their mistakes and wise people learn from the mistakes of others. What are one or two mistakes that you’ve made along the way that can help entrepreneurs?
SC: I think that constant effective marketing keeps you in front of people. I can’t assume that they know and trust me. Its Vital to take care of your employees.  
LN: What is most inspiring to you right now?
SC: I want people to understand that your health is your wealth. If you take care of the earth you’re living in, it will take care of you. I think the most fun thing is you learn to adapt and reset. 

Contact: (713) 907-7533 sarah@livingwellwithsarahcain.com
Silver Sycamore
Silver Sycamore owner, Jackie Spigener
Silver Sycamore is one of the top wedding and event venues in Houston for your friends and family to share memories they’ll cherish for years to come. The western-inspired town of Sycamoreville lets you take a trip down history lane. We have an onsite bed and breakfast with and a restaurant. We believe in the old-fashioned way of taking care of our guests.

CR: Who is your target audience?
SS: Our audience for events includes couples getting married and corporations hosting parties. Our restaurant attracts older clientele, except for the weekend brunch crowd, which is younger. The bed and breakfast attracts older couples and families and couples for weddings.
CR: What’s been the greatest impact of COVID-19 on your business?
SS: The greatest impact has been the cancellation of all of our events. April and May are usually the busiest months because the weather’s beautiful, you can have the event outside and that’s when almost all our company picnics are. Our sales are very slim for the curbside pickup. Also, a lot of my employees have been out of work and many of them were turned down for unemployment help.
CR: It’s been said that smart people learn from their mistakes, but wise people learn from the mistakes of others. What would you say are mistakes you’ve made in the last three years or so that other entrepreneurs could learn from?
SS: I would say one of my biggest mistakes is wearing too many hats and not letting go. I try to control too much. I finally started letting go of stuff. It was like “Wow, yes, I can still make money and grow my business.”
CR: What is most inspiring to you today?
SS: What keeps me inspired is watching webinars, reading books and listening to podcasts. I continue to learn. I have a very regimented morning time where I get up and read and work on my goals.

Contact: (281) 487-6007
CrossFit Be Someone
CrossFit Be Someone owner, Josh Melendez
CrossFit Be Someone offers online personal training, nutrition coaching, group training, and one-on-one personal training. 

CR: Who is your target customer?
JM: Anybody who wants to be healthy and fit for life. If you still want to kick butt in your nineties, we can help you!
CR: What has been the greatest impact of COVID-19 on your business?
JM: CrossFit is about having face-to-face interactions to push our members to reach their fitness goals. We have had to shift 100% of our business online. While some of our members have stuck with us, others have canceled their subscriptions. Some people need that extra push or motivation in front of them to workout.
CR: What are one or two actions you have taken to make a difference?
JM: I had to create a whole business online. I was fortunate enough to be a bit ahead of the curve, and was able to launch shortly after the stay-at-home order. I’ve been in a mentorship program for the last two years, which has made a huge difference in my business.
CR: It’s been said that smart people learn from their mistakes, but wise people learn from the mistakes of others. What mistakes have you made that could help others?
JM: Being an entrepreneur you have to be aware of the many hats worn in your business. My craft, or my talent, is coaching people. I’m capable of handling my finances but I think it’s best to let the professions do that so I can focus on my craft. Another big one is having systems in place. If something happens to you today, your business can continue.
CR: What is most inspiring you today?
JM: It’s actually my daughter. She was born a few days after my business opened. Watching her grow and learn to walk and talk in such a short time reminds me of the growth in my life and my business.

Contact: (713) 962-5203
Heights Skincare
Heights Skincare & Wellness Retreat owner, Stevie McCord
Heights Skincare offers luxury holistic treatments. We go beyond simply treating the skin by offering a comprehensive approach to your spa experience. We combine years of knowledge with skill and intuition in a luxurious, healing environment. Our proprietary approach to skincare and wellness creates a relaxing, therapeutic environment where tranquility meets results.

CR: Who is your target customer?
SM: Anybody who wants to enhance their state of wellbeing. In this day and age, people want to have a little bit of selfcare.
CR: What has been the greatest impact of COVID-19 on your business?
SM: I am developing ideas for new products and the concept for my skincare line. I am diving into social media to learn and navigate the online world. The biggest impact is that I expanded my business a year ago and I put my life savings into creating a co-op space to mentor others in the spa business. I asked my landlord if I could defer rent payments for a couple of months, and he was unwilling to work with me. So, in my first year of business I had to shut my doors and it was devastating. Now I am starting over again, and I’ve partnered with an upscale natural salon. I am working towards getting another large space in the Heights.
CR: What are one or two actions you’ve taken to make a difference in your business?
SM: At this point, I don’t want to endanger anyone’s health or wellbeing. I have clients coming in June and I’ve changed things around to take additional precautions for their safety and my own.
CR: It’s been said that smart people learn from their mistakes and wise people learn from the mistakes of others. What are some mistakes that you’ve made over the past three years that could help other entrepreneurs in their business?
SM: Always make sure you are aligned with your landlord. Make sure your lease is protected and get an attorney to protect yourself. You have to know who to put your trust in. It has to be someone who understands your business otherwise it won’t work.
CR: What is most inspiring to you today?
SM: Despite all the uncertainty, I am excited for the future. We’ve had to embrace this new era working online and that’s good. It gives us a chance to become more innovative and learn a different way of life while still integrating the importance of the human touch.

Contact: (713) 492-8660 Heightsskincare@gmail.com
The GreenHouse Day Spa
The Greenhouse Day Spa owner, Darcey Matthews
The Greenhouse Day Spa offers a tranquil, boutique environment allowing you to restore your spirit and discover your potential for true balance and wellness. We offer a wide variety of massage, facial, body treatment and waxing services tailored to your unique needs.  

CR: Who is your target customer?
DM: Women from 35 to 60 are the primary target, but we do have a lot of gentleman that come in.
CR: What’s been the greatest impact of COVID-19 on your business?
DM: Business has been closed for seven weeks now. That’s been the most immediate impact. We had to make sure to cover all the financial aspects of the business. We were lucky to get in some PPP funds last week. With our sanitation and cleanliness guidelines, I feel that we’re ahead of the game in that regard.
CR: What are one or two actions you’ve taken to make a difference?
DM: We’ve stepped up our precautions. Each of the rooms are six feet apart. I also got face shields for our personnel so that the customers feel safer while their getting their treatments done.
CR: It’s been said that smart people learn from their mistakes and wise people learn from the mistakes of others. What are some of the mistakes you’ve made in the past three years that other entrepreneurs could learn from?
DM: I didn’t start social media marketing until five months after the spa opened, and I should have been on it well before then. The smarter thing to do is to find someone who’s social media savvy if you’re not. That way it is done in an enthusiastic manner.
CR: What is most inspiring to you today?
DM: I think the resilience of small businesses and the fortitude of people who have been so gracious to help make you feel like you’re not alone in your business. As a spa, we really want to do stuff for doctors, nurses or people who work at H-E-B. Their efforts are inspiring to me.

Contact: (713) 485-4444
Self Nurtured Women
Self Nurtured Woman owner, Carol Culver
Carol Culver is holistic wellness expert-turned-transformational speaker and coach. It’s time that women realize they are way more creative, powerful, and have more capacity to love when you are really connected to self-love. Carol works with you to get past what’s holding you back so you can create the life you want. The Self Nurtured Woman is a three-step, intuitive process that supports your energetic health so you can naturally build a life of joy and love.

DW: Who’s your best customer or your target audience?
CC: Women who feel depleted, unsupported or unheard.
DW: What’s been the greatest impact of COVID-19 on your business?
CC: I have become clear about my message and how I want to help women. I’m learning how to get that message out. I hear my calling much more sincerely than I did before.
DW: What actions have you taken to make a difference in the business and is it working?
CC: I have offered some free services and products. I am creating webinars about not getting caught up in fear and how to stay centered, rooted and grounded.
DW: It’s been said that smart people learn from their mistakes and wise people learn from mistakes of others. Can you think of any mistakes you’ve made along the way that other entrepreneurs can learn from?
CC: One of the biggest lessons I have learned is we will always be presented with challenges and we have a choice in that moment to freeze or be stuck. It comes down to our mindset and how we view this. Turn challenges into opportunities.
DW: What’s most inspiring to you today?
CC: Connecting to mother earth and being in nature. We have had an amazing spring so far. Look for the beauty in things and listen to the birds.

Contact: (281) 757-4041 carol@selfnurturedwoman.com
Pledge to Fitness
Pledge to Fitness owner, Andres Loperena
Pledge To Fitness is the ONLY one-stop-shop for nutrition coaching, personal training, and massage therapy. Whether for weight loss or muscle building, we have everything you need to sustainably experience your best level of fitness and well being.

LN: Who is your best customer?
AL: Our customers are between 30 and 80 years old, and are able to invest in improving their physical and mental health.
LN: What is the greatest impact of COVID-19 on your business?
AL: Since the closing of our studio we aren’t getting many new clients and the overall engagement of our existing clients has decreased.
LN: What are some actions you’ve taken to make a difference?
AL: We saw it coming from the beginning so we were able to quickly switch to an online platform. We can have one-on-one training, check-ins, and planning meetings with our clients this way. We also are implementing a new “On Your Own” Pledge Program. It comes with a nutrition guideline and different workouts divided over time.
LN: It’s been said that smart people learn from their mistakes, but wise people learn from the mistakes of others. What mistakes have you made that can help others?
AL: You have to act on goals when they come to you. Do them as best you can and stay ready for the unthinkable.
LN: What’s most inspiring you today?
AL: I’m inspired by my fiancé who is a nurse on the frontline. To see someone pushing through in the face adversity every day motivates me to do all I can.

Contact: (713) 401-2841
 
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If you know of a business owner wanting to be interviewed for this complimentary educational newsletter please send us an email by replying to this one!

Please be safe, cautious, and follow all guidelines. Remember to support your local business and be kind to one another. 🙂

Starting a New Business? You Need Coaching.

Whether you’re running a small business or looking to build an international brand, new business coaching gives you that extra edge over your competition.

Navigating the business world can be very difficult, especially if you’re new to the industry. From hiring new employees and keeping them motivated to managing cash flow and understanding government regulations and taxes, there’s a lot to do. That’s when you need someone by your side to guide you along.

Building and maintaining a business is a day-in, day-out battle between uncertainty and willpower.

A business coach acts as your mentor and motivator, all in one. In other words, they share their industry knowledge and expertise so that you don’t make the same mistakes others do.

More so, if you are a startup, new business coaching helps you ensure that your business doesn’t fold within a couple of years of starting.

Challenges New Businesses Face and How Business Coaching Can Help

1. Lack of awareness

There is a lack of knowledge about the many more delicate aspects of running a business — project management, for instance.

You may face difficulties in managing healthy cash flow in a competitive economy. Or need to take risks, or promote a healthy business culture, etc. These are a few aspects that a business coach can guide you on.

New business coaching helps you withstand these periods of uncertainty with grit, self-esteem, tolerance, and optimism.

They’re trained to counsel you through the various intricacies of launching and running a new business with custom-tailored advice.

2. It’s stressful to set up a new business

Startups and stress are synonymous. Building and maintaining a business is a day-in, day-out battle between uncertainty and willpower. You need nerves of steel to persevere through prolonged periods of risk, as every business decision made is important to your company’s survival.

That is where our experience and expertise comes in. New business coaching helps you withstand these periods of uncertainty with grit, self-esteem, tolerance, and optimism.

3. Following a roadmap

 

For a successful business to work, you need to have a proper roadmap. When you set up a new business, the planning and execution of these strategies can be overwhelming. CEOs and business leaders need help to define their business goals and objectives.

A business coach works with a team of business leaders to draw up a business roadmap. They also support you in implementing the strategies. Further, a new business coach holds you accountable for your actions and thus ensures you follow the set roadmap.

new business coaching

How Does New Business Coaching Help?

A coach is invaluable. As a business owner, you have potential, but it takes a coach to recognize that potential and shape it into a successful business model with profitable revenue.

Think about it. Even Michael Jordan had a coach. Roy Williams, his coach, says, “My coaching staff made Michael more fundamentally sound every single day. In practice, I tried to push him to see if he could win that drill, win that competition. I felt like I had an excellent relationship and a somewhat unique relationship with him, and it was easy for me to challenge him to be better.”

On the other hand, once Michael Jordan realized there was part of his game that needed work, he worked on it. “He made himself better, and he did that for a longer stretch than anybody else,” said the coach.

Let’s look at how a coach can help your business.

Long-term and short-term business strategies

new business coaching

When running a business, we can sometimes become too involved in the business operations to see the big picture.

A business coach will help you step back and look at the big picture so that you can set long-term and short-term business strategies for growth.

Offer an unbiased opinion

Unlike your family and friends, coaches do not sugarcoat things. Since they are not emotionally attached to you, they can offer objective and impartial advice. This helps you focus on the growth and success of the business.

A coach recognizes your potential and shapes it into a successful business model with profitable revenue.

Boost growth and sustainability

Business coaching is not limited to new businesses only. Once a company is set up, it tends to plateau if not staying motivated.

Business coaches work with business owners to grow their business and offer sustainable solutions.

Simplified marketing channels

Marketing takes up a considerable amount of your capital budget.  With the help of business coaches, you can focus on only the channels relevant for you.

  • Does networking work for you or do you prefer attending business trade shows?
  • Would you want to spend more on digital marketing or on print and publishing?

Steering around these questions become easy with a business coach by your side.

Learning from past mistakes

Steering around these questions become easy for you with a business coach by your side.

56% of small businesses wind up their operations by the fifth year business. Business coaches use their tactical experience to help you avoid the pitfalls of running your own business. Find increased productivity and business efficiency by streamlining operations for continued growth.

New business coaching helps business owners and entrepreneurs make the most of all the resources at their disposal. So if you’re looking to start your new business or desire to accelerate your business growth, a business coach is what you need.

Find New Business Coaching Expertise with Coach Douglas Winnie

Setting up a new business is similar to growing a sapling. It needs care and attention. And while in the early stages, it needs direction. A mentor is like that support system your seedling needs to grow and stand tall.

We tailor our business coaching programs based on your individual goals. Use unique strategies to boost your startup with ActionCOACH. Hire us to help your business reach new heights of success. Contact us today at (713)-936-3814 to speak to our experienced new business coaching experts.

Starting a New Business? You Need Coaching | ActionCOACH Douglas Winnie – Bellaire, Texas