Business Tip (Dec 2nd 2021)
Are You Using Scripts?
In marketing and sales, we all know testing and measuring is key to success. But are your marketing and salespeople using scripts? You may think scripts take away the personal touch that closes the sale but when you aren’t using scripts it can make it incredibly hard to test and measure what works and what doesn’t. If you have two salespeople saying two different things it’s going to be hard to measure the entirety of whatever strategy they are using. So, use scripts! When they don’t work keep improving and you’ll see a dramatic change in your conversion rates and bottom line!