ActionCOACH
 
October 30th, 2020
 
Here’s a collection of short interviews from local business owners with amazing insights into today’s challenges. This week’s edition of “Business Owners Speak Out” explores a variety of industries and what they are up to.

ActionCOACH Doug Winnie (DW), Cathy Reinhold (CR), and Lydia Navo(LN) virtually sit down with business owners to learn how they are working through COVID-19. Check out their inspiring stories for tips on how to cope with and successfully recover from this pandemic, and learn how to avoid making common mistakes. Be sure to check out special offers from these businesses. We can all use a little extra help right now!

Most importantly, visit the company websites. Reach out to those who offer services you can use. Let’s support each other and get through this together!
 
 
 
Lenora Stein Photography – Owner Lenora Stein 
 
Lenora Stein helps customers create images and works of art that tell their stories. She enhances business brands with beautiful headshots and product photos. She enjoys helping families enrich their history as she captures them (and their pets) in photographs. Lenora enables people to go beyond selfies to beautifully portray individuals, families, and businesses.

LN: Who is your target customer?
LS: I’m a good fit for small-business professionals. I also photograph families, and I have a special place in my heart for pet photography.
LN: What has been the greatest impact of COVID-19 on your business?
LS: Photographers were deemed non-essential, but we’re now up and running again. Perhaps the most significant impact is the lack of in-person consultations. It helps to be able to see people and their spaces.
LN: What are one or two actions you’ve taken to make a difference?
LS: The most critical thing I did was to avoid fixating on COVID-19 issues. I slowed down and hit the reset button. I took the time to ride bikes and hike with my husband and dogs. Business-wise, I participated in educational webinars and transitioned to Zoom consultations. I focused on helping my clients become comfortable with their photoshoots.
LN: It’s been said that smart people learn from their mistakes, and wise people learn from the mistakes of others. What is a mistake you’ve made along the way that other people can learn from?
LS: It’s okay to fail. They don’t teach you that in school. Sometimes you need to fail in order to get better.
LN: What is most inspiring to you today?
LS: Seeing how people got creative in this crisis instead of giving up has been inspiring. Businesses have been supporting each other in new ways, and that’s been great to see.

Website: https://www.lenorasteinphotography.com/
 
 
 
Jumbish – Owner Shankar Mridha
 
Jumbish Creations, based in Pune, India, uses the tagline “An Art Movement.” It is an art technology company that enables artists to build successful careers by providing them with earning opportunities. The company also encourages children to develop their abilities in the visual arts and to pursue art careers.

The company’s microchip technology serves as a certificate of authenticity for paintings. This cuts down on illegal copying of art and helps ensure that the art is authentic and that the artists get paid. The tiny, paper-thin digital authentication tabs are attached to the back of artwork that eliminates the need for paper-based authentication certifications. When someone puts their phone near a painting that has the technology, they can access a variety of information about the painting and its painter.

LN: Who is your target customer?
SM: Artists, museums, art galleries, curators, and art collectors are target customers.
LN: What has been the greatest impact of COVID-19 on your business?
SM: We have an art school, an art gallery, and an art restoration business. Due to the lockdown, our revenue was reduced across the board.
LN: What are one or two actions you’ve taken to make a difference?
SM: In March, we formed a group of members from the art industry. We met every two weeks for four months. That led to an online art exhibition. We showcased art from 10 different countries, and we even had important visitors in attendance, such as a CEO in our industry.
LN: It’s been said that smart people learn from their mistakes, and wise people learn from the mistakes of others. What is a mistake you’ve made along the way that other people can learn from?
SM: Planning alone does not work. Execution is critical. We can talk about how our technology should help people, but it doesn’t amount to much until we put it on a painting.
LN: What is most inspiring to you today?
SM: Great books are inspiring to me. “Zero to 1” by Peter Thiel, who founded PayPal, does a great job showing how you can go from idea to execution.

Contact: 772-097-5975
Email: contactus@jumbish.in
 
 
 
LCG – Owner Gina Hicks
 
LCG has provided computer forensics services to companies across the nation for more than a decade. They proactively protect their clients from cybersecurity threats while reactively investigating security issues for all types of businesses. The firm keeps abreast of threat intelligence worldwide to protect and guide their clients. They enjoy working with companies whose leadership is committed to being more secure and often are called in to help companies that have encountered a security breach. They also help smaller companies with security assessments and larger companies with some services.

LN: Who is your target customer?
GH: Our target customer is companies with 10 to 150 employees.
LN: What has been the greatest impact of COVID-19 on your business?
GH: There has been a 366 percent increase in cyberattacks this year and people are conducting business online, so we have seen an uptick in business. Thankfully, we were already set up to work remotely.
LN: What are one or two actions you’ve taken to make a difference?
GH: We honed our cybersecurity skillset and hired additional experts to protect our clients. We found new ways to be a resource for our clients. We participate in more virtual networking. We are careful and safe when we meet with fellow employees in person and we’re spread-out in our office.
LN: It’s been said that smart people learn from their mistakes, and wise people learn from the mistakes of others. What is a mistake you’ve made along the way that other people can learn from?
GH: Trying to do it all is a mistake. Sometimes you need to hand things over to someone else, even if they don’t do it exactly as you would.
LN: What is most inspiring to you today?
GH: Seeing the examples of powerful women who show me how to be a great professional and a better mom.

Contact: (832) 251-6600
 
 
 
Manske Wealth Management – Owner Jordan Fandry
 
Manske Wealth Management helps individuals and families reach their investment goals through sound advice and planning and offers sophisticated wealth management solutions. The firm also tailors solutions for leaders of large consulting firms such as KPMG and Accenture. They pride themselves on providing monthly communication updates to clients to inform them of the status of their financial picture and options. Jordan Fandry leads the consultant advisory group, a role she has been in for four years. She currently manages about $50 million in assets. They provide oversight to make sure that there are no violations, and we ensure that compliance policies are followed.

LN: Who is your target customer?
JF: We serve consultants at some of the largest consulting firms.
LN: What has been the greatest impact of COVID-19 on your business?
JF: We continued to have conversations with our clients about their goals. It’s important to be disciplined and react logically when emotions are high. We keep our clients apprised of what’s going on in the market.
LN: What are one or two actions you’ve taken to make a difference?
JF: Thankfully, we haven’t had to make any big changes. Certainly, we’ve conducted more meetings virtually. But we prioritized client communication even before the crisis, and that has paid off.
LN: It’s been said that smart people learn from their mistakes, and wise people learn from the mistakes of others. What is a mistake you’ve made along the way that other people can learn from?
JF: When a client thinks something is wrong, accept that, and be willing to move mountains in order to fix the situation and make them happy.
LN: What is most inspiring to you today?
JF: I’m inspired by the concept of helping people achieve financial success through education and financial planning. Nothing makes me more proud than helping my clients cross the finish to retirement or their other goals.

Contact: (713) 581-1994
 
 
 
Mirror Your Brilliance On Video  – Owner Kala Philo
 
Kala Philo saves businesses and solo clients time and money with quality DIY videos. She understands how challenging it is for entrepreneurs and small business owners to create quality, compelling marketing videos. She helps clients clarify their message and develop a video strategy that is laser-focused on their audience. Philo enjoys working with clients to overcome their fear of being on video and helping them create a simple setup and clear strategy to communicate via video.

LN: Who is your target customer?
JF: A great target customer for me is a small business owner who is ready to take action and create their own high-quality video to get the word out about their services and products.
LN: What has been the greatest impact of COVID-19 on your business?
JF: Before COVID-19, people were too distracted with other things to create a good video, but those distractions disappeared in March. People started saying, “Let’s do this.”  I typically work from home, so that didn’t change.
LN: What are one or two actions you’ve taken to make a difference?
JF: People have struggled financially, but they need good video more than ever. To help meet the urgent need, I cut my standard prices in half. I also provide course videos via my website portal that demonstrates everything you need to do to create high-quality video. Finally, I took extra time to figure out how to serve more people better.
LN: It’s been said that smart people learn from their mistakes, and wise people learn from the mistakes of others. What is a mistake you’ve made along the way that other people can learn from?
JF: Do things before you’re ready. If I were a swim instructor or a fitness coach, I would say the same thing. Your brain can’t learn unless you get out there and do it.
LN: What is most inspiring to you today?
JF: People who respond to this crisis with gratitude and optimism inspire me.

Email: shine@mirroryourbrillianceonvideo.com
 
 
 
Legacy Mutual Mortgage  – Owner Jennifer Hernandez
 

Legacy Mutual Mortgage helps people buy houses and save money on refinancing. They think of their customers as more than just transactions and their referral partners as more than just another Realtor. Jennifer Hernandez has closed more than 4,000 loans for the company and enjoys helping people buy homes. She prioritizes serving her customers, mentoring more junior members of her profession, and being mentored herself.

LN: Who is your target customer?
JH: My target audience is Realtors and business associates.
LN: What has been the greatest impact of COVID-19 on your business?
JH: With the lower interest rates, people want to refinance. Also, many, many people want to buy a home. The increased demand has doubled my business.
LN: What are one or two actions you’ve taken to make a difference?
JH: I hired additional help. I’ve also improved our systems to make sure that they’re as efficient as possible.
LN: It’s been said that smart people learn from their mistakes, and wise people learn from the mistakes of others. What is a mistake you’ve made along the way that other people can learn from?
JH: Be true to what you love to do and think carefully about that before getting into a venture. In the past, I sometimes spent too much time doing something professionally that I didn’t truly love. That’s one reason I encourage people to get a business coach. A good coach will help you identify mistakes like that sooner than you otherwise would. Also, if you’re considering buying a home sometime soon, get pre-approved right away! You don’t want to find your dream home and then have trouble getting financing in time.
LN: What is most inspiring to you today?
JH: Exceeding my goals and giving people good jobs. I enjoy sharing my employees’ confidence in the future. 

 
Contact: (713) 579-3611 
Email: Jennifer.Hernandez@legacymutual.com