ActionCOACH

 

 

 

October 2nd, 2020

Here’s a collection of short interviews from local business owners with amazing insights into today’s challenges. This week’s edition of “Business Owners Speak Out” explores a variety of industries and what they are up to.

ActionCOACH Doug Winnie (DW), Cathy Reinhold (CR), and Lydia Navo(LN) virtually sit down with business owners to learn how they are working through COVID-19. Check out their inspiring stories for tips on how to cope with and successfully recover from this pandemic, and learn how to avoid making common mistakes. Be sure to check out special offers from these businesses. We can all use a little extra help right now!

Most importantly, visit the company websites. Reach out to those who offer services you can use. Let’s support each other and get through this together!

 


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Tachara TX – Owner Parry Kahkeshani
Tachara is an event venue in the Heights that hosts classes, lectures and workshops, art exhibits, bazaars, and more in a safe, serene environment. The adaptable, multi-use space can be used for various programs and people can book the space for free for their own gatherings or private use. Tachara was built with the idea of helping people reach people in a serene, heartful environment. Come by for a visit!

LN: Who is your target customer?
PK: People who want a space to teach classes, work, or host a meeting are good targets for us.
LN: What has been the greatest impact of COVID-19 on your business?
PK: We opened the venue in November but had to close in February. We were shut down for several months and only reopened recently.
LN: What are one or two actions you’ve taken to make a difference?
PK: We created our website and started posting on Instagram. We now host a variety of video programs. We also pivoted to focus on small groups and programs. For example, a local cook wanted to record cooking videos in our kitchen. Our garden is also looking great, so people want to shoot a video using that as a backdrop. We’ve just been getting the word out!
LN: It’s been said that smart people learn from their mistakes and wise people learn from the mistakes of others. What is a mistake you’ve made along the way that other people can learn from?
PK: It’s easy to get fixated on one part of your business or one problem. But you have to keep a broader perspective and remember that good things will come around. This crisis has helped us think and stop rushing. At our venue, we’ve been thinking and rethinking how to run this business well. That has been a good outcome. Also, we learned that Instagram is an essential app for this kind of business.
LN: What is most inspiring to you today?
PK: I have a very bright daughter who helps me with many things. 
 
Contact: (832) 380-4806
Email: tacharatx@gmail.com                                                                                                                                                                                      Website: https://tacharatx.com/
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Texas Last Diet – Owner Vikki Lebeau
TexasLastDiet.com transforms people’s lives by teaching them how their bodies work, so they’re able to feel better, live longer, and get off of medicines. They offer a product to help get your blood pressure and blood sugar under control. Then, after you start your journey towards good health, they focus on quickly preparing you for a life that is free of diets and associated products.

LN: Who is your target customer?
VL: Anyone who’s tried everything else and has not been successful. We can help you lose any amount of weight. But it’s not ultimately about the weight loss; it’s about health.
LN: What has been the greatest impact of COVID-19 on your business?
VL: People are stress eating. They’re staying at home, consuming pastries. They’re also drinking a lot. This is creating many health problems, which creates a greater need for the service that we provide.
LN: What are one or two actions you’ve taken to make a difference?
VL: We started an active Facebook page. That’s helped to get the word out.
LN: It’s been said that smart people learn from their mistakes and wise people learn from the mistakes of others. What is a mistake you’ve made along the way that other people can learn from?
VL: Always write a business plan!
LN: What is most inspiring to you today?
VL: People who stay focused on providing value for their customers every day. Those people keep me going.

Contact: (832) 791-3438
Email: Info@TexasLastDiet.com                                                                                                                                                                                    Website: https://texaslastdiet.com/
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Gotcha Covered (Memorial) – Owner Shona Bascom
Gotcha Covered aims to help you get the most out of every single room in your house. They offer custom window treatments, including blinds, draperies, shutters, and more. Their goal is to help you take your home from drab to fab!

CR: Who is your target customer?
SB: Someone who is almost done remodeling or moving into a new home and want help with how to connect their windows with their new space.
CR: What has been the greatest impact of COVID-19 on your business?
SB: We weren’t able to meet in person with our customers, so that required some changes. Also, people have been at home quite a bit. Whether they’re homeschooling, or working from home, they’ve often seen that they need better window treatments in order to be productive. In addition, many of the custom-window-treatment production facilities we rely on are backed up and are dealing with restrictions related to the pandemic. Shipping times are often double what they were previously. Thankfully, we weren’t relying on any Chinese suppliers, so we could avoid the extreme delays in getting treatments from that source.
CR: What are one or two actions you’ve taken to make a difference?
SB: We adjusted our consultations to use video instead of in-person discussions. There are some issues with that because you can’t see true color through video. After video consultations, we send swatches to help our customers find the exact color that’s right for them. We also have created other videos about the basics of window treatments. When I talk with a new customer, I sometimes find that we’re already on the same page about certain things, due to what they learned from those videos. And we reach out to customers more frequently to update them on the status of their orders, especially if there are delays.
CR: It’s been said that smart people learn from their mistakes and wise people learn from the mistakes of others. What is a mistake you’ve made along the way that other people can learn from?
SB:
At one point, we had a high number of vendors, each with different requirements. While we still have access to an increased number of vendors, we learned to focus more exclusively on the products we want to sell. That’s allowed us to build strong relationships with three to four vendors.
CR: What is most inspiring to you today?
SB: Business owners who are willing to help other business owners be successful.

Contact: (713) 322-9815
 
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Darling Way – Owner Beth Liebling
Darling Way takes a holistic approach to your love life and is the embodiment of romantic ideals. Coaching individuals and couples, owner Beth Liebling has made a home for herself ridding clients of emotional baggage and striving for balance and healthy boundaries. The Darling Way motto, “Live and Love Beautifully,” is not just a tagline, but the personal goal Beth set for herself.

LN: Who’s your target market?
BL: Our best customers are people who recognize that a happy relationship is truly the foundation for their happiest, most rewarding, and successful life from the bedroom to the boardroom.
LN: What has been the biggest impact of COVID-19 on your business?
BL: We were closed for a while and that was the biggest impact. Now that we’ve opened back up, my focus has shifted to the stress that my clients feel right now with what is going on in the world.
LN: What are one or two actions you’ve taken to make a difference?
BL: We’ve limited our hours for public walk-ins from noon to 5 p.m. This gives us time for earlier or later private shopping experiences for people who are more concerned about being around others and to allow for social distancing. This is also a great opportunity for customers who want a private shopping experience.
LN: It’s been said that smart people learn from their mistakes and wise people learn from the mistakes of others. What are one or two mistakes that you’ve made along the way that can help entrepreneurs learn from your experience?
BL: The pandemic has brought many issues in relationships to the surface. There hasn’t been a research study but when we started opening stores back up, we saw a 1,000 percent increase in divorce filings. I actually believe in family values and that we should work really hard to maintain it. Our romantic relationships are usually the foundation for our family lives, and that’s important if we want to take the best care of our children. We want to make sure that the foundation of your relationship is as strong and healthy as possible.
LN: What is most inspiring to you right now?
BL: Patience is a virtue that I’m really good at.
 
Contact:(855) 932-7546
Email: info@DarlingWay.com                                                                                                                                                                                      Website:https://darlingway.com/
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Parrish at Salon in the Heights – Owner Parrish Warren
Parrish Warren has provided haircuts and color for the past 25 years. As an independent stylist, he works out of a traditional salon – currently at Salon in the Heights. He excels at hair color and can provide hairstyles from the simple to the elaborate. He listens and can make your hair dreams come true.

LN: Who is your target customer?
PW: Anyone with hair and values good service.
LN: What has been the greatest impact of COVID-19 on your business?
PW: It has been significant. We had to shut down for a while. People have been afraid to come to salons, thinking that they are unsafe. However, we have taken solid precautions.
LN: What are one or two actions you’ve taken to make a difference?
PW: I have been reaching out to customers, sharing information about the precautions we have taken. That way, if there are other people who are concerned about safety, they can send them our way.
LN: It’s been said that smart people learn from their mistakes and wise people learn from the mistakes of others.  What is a mistake you’ve made along the way that other people can learn from?
PW: Some hairstylists think they know everything. But you really have to listen to customers. And you have to explain what you’re doing, and why.
LN: What is most inspiring to you today?
PW: Business is picking up, and we’re gaining new customers. That’s encouraging to me!

Contact: (713) 868-8087
Email: mark@salonintheheights.com
 
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Southern Cadence Cuisine – Owner Michelle Morris
Southern Cadence Cuisine’s mission is to provide a memorable experience for your event. As a boutique caterer and a Well Done cooking class provider, the company delivers excellent customer service and creates lasting memories through food. The group tailors a customized menu for each event and takes pride in making the small details just right to ensure your event is like no other. 

LN: Who is your target customer?
MM: We serve a wide variety of people from those seeking a great date night to foodies to those who love to entertain and be entertained. We serve many corporate clients now. We’re a good fit for you if you’re looking for a company with a passion for service. We serve both intimate gatherings and local schools.
LN: What has been the greatest impact of COVID-19 on your business?
MM: Weddings and other events have been canceled or delayed. We have had to reduce our cooking classes to 50 percent occupancy. Any events involving large gatherings of people aren’t happening.
LN: What are one or two actions you’ve taken to make a difference?
MM: Before the restrictions were put in place, we were already planning to roll out our Well Done virtual cooking classes. So, the timing worked out very well for those. They’re great for a girls night out, corporate events, or other purposes. We ship out ingredients ahead of time and then cook together.
LN: It’s been said that smart people learn from their mistakes and wise people learn from the mistakes of others. What is a mistake you’ve made along the way that other people can learn from?
MM:
When you start a new business, stretch what you already have instead of dropping a lot of money into something you don’t need, such as more employees, acquisitions, or equipment. Use what you have. And when challenges come up, remember that something good is ahead. Use that challenge as an opportunity to innovate.
LN: What is most inspiring to you today?
MM: My husband generally keeps a positive attitude about everything. He’s always working to innovate and to find new ways to generate revenue.
 

Contact: (832) 498-4687 
Email: info@southerncadencecuisine.com                                                                                                                                                        Website:https://www.southerncadencecuisine.com/

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Interim Healthcare Inc. (SE Houston) – Owner Dawn Bloomer
Interim Health Care’s mission is to improve people’s lives by providing a broad range of home care expertise. Trained professionals offer senior care services and respite care that are cost-effective and designed to meet the individual’s needs. Call them for help with home care anywhere in Houston.

CR: Who is your target customer?
DB: Seniors who want to age in place. We help families that are concerned about their loved one and are trying to decide whether to keep their loved one at home or put them into a care facility.
CR: What has been the greatest impact of COVID-19 on your business?
DB: It’s stressful to be a provider when there are so many regulatory changes. We are required to change our services, and we’re required to prove to the state that we are compliant. We’ve had to change our interviewing process and begin using more video technology in our business. Also, many families are more concerned about who is coming into their house. Sometimes, if a caregiver works at a facility and provides home care services, the family objects to them taking care of their loved one. This has helped to drive up the prices that caregivers expect.
CR: What are one or two actions you’ve taken to make a difference?
DB: We have integrated more virtual tools into our business. For example, we have sometimes admitted patients virtually, whereas those meetings would generally take place in person. And marketing more has been key for us.
CR: It’s been said that smart people learn from their mistakes and wise people learn from the mistakes of others. What is a mistake you’ve made along the way that other people can learn from?
DB: It takes four times as much money to start a business as they tell you. It’s hard for a startup to get funding. Look closely at financials when you’re considering starting a business.
CR: What is most inspiring to you today?
DB: Looking at that breakeven point, where business becomes a success.
 

Contact: (713) 230-8329                                                                                                                          Website:https://www.interimhealthcare.com/swhouston/home/

 

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Houston Gym – Owner Aldric McCardell
For over 20 years, Houston Gym has been a community landmark. They know that fitness is a challenging goal to achieve. They aim to give people the tools to stay fit for life. Whether it’s personal trainers, group fitness, state-of-the-art equipment, or just encouragement, they aspire to be your fitness home for many years to come.

CR: Who is your target customer?
AM: Anyone who wants to get healthy is a target customer. I firmly believe that fitness is for everyone, from children to seniors.
CR: What has been the greatest impact of COVID-19 on your business?
AM: People fear coming into a gym. Many people have lost their jobs or have had their pay cut. That makes it harder for a lot of people to maintain a healthy lifestyle.
CR: What are one or two actions you’ve taken to make a difference?
AM: Some of our trainers train people outside if they’re concerned about coming into the gym. We’ve made an effort to reach people who may be sitting at home and eating, growing less healthy day by day. We are rolling out virtual training. In addition, we are emphasizing cleaning, and posting what we’re doing on social media. That may allay people’s concerns about coming into the gym.
CR: It’s been said that smart people learn from their mistakes, and wise people learn from the mistakes of others. What is a mistake you’ve made along the way that other people can learn from?
AM:
When the gym was closed, I ate like crazy. I had nothing else to do, and so I gained weight. So, keep up with your fitness routine, even when you’re at home.
CR: What is most inspiring to you today?
AM: The opportunity to help people be fit. And working with people who value that as well. 
 
Contact: (713) 880-9191